3 Tried and True Digital Lead Generation Magnets

Whether you’re looking to create a funnel of  qualified leads to provide your sales team or get mobile users to click-to-call, there a number of highly successful tools to cull from.Below are  a 3 high performers that we use daily, plus one of our favorite lead integration tools.Facebook Lead Generation adsMost people know Facebook as a social network.  We know it as perhaps the most robust,  innovative advertising platforms available.  This is particularly true when it comes to lead [...]

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Google’s Reminder About “Spammy Links”: Is an Update Imminent?

Link Spam Warning. Spammy Links will affect your SEO.Does  a Google Reminder About Link Spam Mean an Update is Imminent?Google just issued a  reminder about links in large-scale article campaigns  on it’s official Webmaster website.  The reminder was exactly that – a reminder.  There were no new bombshell revelations, just a re-hash of everything that we already know (or should know) about link spam or link schemes.Bottom line is that writing great, unique content that will add to user’s experience [...]

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LinkedIn Lead Gen Forms – Potential Game Changer in Business Lead Generation?

LinkedIn has launched a new feature in sponsored content campaigns  aptly named LinkedIn Lead Gen forms. Just like Facebook’s lead gen forms, these will provide an extremely easy user experience.Ad posted via LinkedIn sponsored campaigns.Instead of having to filling out a form with a few fields, now, at the click of a button the form is automatically populated with user information taken right from the user’s LinkedIn profile. On a mobile device, filling in even a couple of fields can [...]

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40Nuggets Case Study Results: Fantastic Conversion Rate

The challenge: A Baltimore based furniture chain wanted to use their website to increase sales in their brick-and-mortar store, while still maintaining sales in their online store.The Result: Fantastic conversion rates, which incentivized more shoppers to visit the store, while maintaining online sales.To learn how the eCommerce Innovators team was able to accomplish this result visit http://blog.40nuggets.com/how-the-pros-use-40nuggets-a-case-study/

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An Irony-Filled Example Of How Google Really Is The Best Search Engine

As Bing, Yahoo and other search engines scratch and claw to dig into Google’s enormous market share, their biggest challenge is the need to get the general public to break the habit of automatically & unconsciously turning to Google any time they need to find something.But is it really just a habit? Or is Google really a better search engine than the others?The answer is – both. It is true that even if all search engines were on the [...]

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LinkedIn for Business: Do I Really Need It?

The very short answer is yes, you do.  But truthfully the answer varies depending on what type of business you own, what you hope to accomplish on LinkedIn and the extent of your knowledge of the ins and outs of how to use LinkedIn for business. Opening a LinkedIn account with a fully developed profile, a comprehensive Company Page and inviting your colleagues to connect is a great start but will get you nowhere fast.  Understanding your goals, defining [...]

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Infographic: Millennials Prefer Live Chat for Speed and Convenience

   With 80 million members of the largest generation in U.S. history who have a spending power of $200 billion annually by 2017, the Millennials are a target audience you can’t afford to ignore.  Millennials expect a fast response from customer service, access to brands anytime, anywhere and they prefer to communicate via text.  For businesses this means that you must have live chat.

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Social Media And SEO

Do social signals and links from Facebook and Twitter factor into the Google search algorithm?The short answer is no, Google does NOT use social media data in their search results BUT that does not sufficiently tell the whole story.The History of Social Media and SEOIn May 2010, Matt Cutts, head of Google’s Web Spam Team, mentioned in a Webmaster’s video that Google does not use social media in their ranking algorithms. In December 2010, Matt Cutts did a turn [...]

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Maximize Your Facebook For Business Page Impressions

Organic Reach on Facebook is NOT deadEvery social media marketer and business owner who has been using Facebook for more than a year or two understands the frustration that I am referring to when I say that it is extremely disheartening to take a look at the number of impressions that a post that you thought was really great (and 2 years ago would have gotten fabulous organic reach) and see this:At one point, in an attempt to relieve [...]

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