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17

Incorporation of Company Branding and SEO


By   Fran Jakubowicz Advanced SEO Techniques
Brand development
SEO
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SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with...

17

Strategic Use of Images in Search Engine Optimization


By   Fran Jakubowicz Advanced SEO Techniques
SEO
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When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an...

17

Google now discounts all reciprocal links


By   Fran Jakubowicz Advanced SEO Techniques
Business advice
SEO
0  comments
For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the...