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Facebook Conundrum

30Jan

Facebook Conundrum

By   Yehudis Hoschander Articles
Digital Marketing
Facebook
Social Media
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Digital ad platforms have exploded over the past few years, and if implemented correctly, can provide businesses of all sizes with ad-targeting opportunities which were unheard of in the past. But as great as these platforms are, we sometimes encounter cases which...
Hey, Google…Don’t You Want Advertisers To Succeed?

25Jan

Hey, Google…Don’t You Want Advertisers To Succeed?

By   Barry Buckman Digital Marketing
SEO
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3 Ways That Adwords’ Default Settings Cause Wasted Ad Spend Here’s the thing with Adwords: Google designed it to be simple enough that pretty much anyone who knows how to type can set up a campaign, and think to themselves, “Gee, I think I did a pretty good job there....
SEO in 2018: Content as a “Personal Advisor”?

22Jan

SEO in 2018: Content as a “Personal Advisor”?

By   Sol Jakubowicz Articles
SEO
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SEO in 2018:  Expectations for search engines have changed dramatically over the last few years.  In the old days (about 2 years ago), people would expect their search engine to act like an algorithm and spew out answers.  Today, people are expecting a “personal...
LinkedIn Showcase Pages

21Jan

LinkedIn Showcase Pages

By   Shoshi Shapiro Social Media
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There are over 19 Million LinkedIn Company Pages.  You can make yours stand out with LinkedIn showcase pages. In July, LinkedIn announced the top 10 Company Pages of 2017 after asking for users to nominate their favorites.  While the winners feature thought-provoking...