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Before You Run a CRO Test Do This

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Before You Run a CRO Test Do This


By   Fran Jakubowicz Conversion Rate Optimization (CRO)
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This article won’t provide you with a list of the top 100 CRO tactics to help increase conversions. Not even a top 10 list.  The reason is this. Before testing CRO randomly, before swapping out images, call to action buttons or landing page copy, you first need...
The State of Micro Influencer Marketing In 2019

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The State of Micro Influencer Marketing In 2019


By   Fran Jakubowicz Social Media
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This article isn’t about AAri, the 18 year old Instagram fashion influencer who admitted last week that she failed to sell 36 t-shirts to her two million Instagram followers. This article is also not about the thousands of “macro-influencers” on Instagram who are...