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Why You Should Be Using Testimonials For Lead Generation

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Why You Should Be Using Testimonials For Lead Generation


By   Fran Jakubowicz Brand development
Digital Marketing
Lead Generation
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Testimonials are a powerful lead generation tool – that’s why they dominate ads, landing pages and social channels. Simply stated they convert.  As a company, there are only a few ways in which you can prove your track record, expertise, and legitimacy to...
The Power of the Picture – How Images Drive Engagement

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The Power of the Picture – How Images Drive Engagement


By   Fran Jakubowicz Digital Marketing
Images
Social Media
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 “A picture is worth a thousand words” Marketing copy is a very powerful tool. Shareable, exigent and persuasive copywriting is a marketer’s best friend.  When all is said and done however, it’s the allure of the image that is going to get users to stop and look....