30Mar
The Death of Cookies and the Truth About FLOC: What is a PPC Marketer to Do?
By Fran Jakubowicz
Digital Marketing
FLoC
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FLoC
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Online advertisers have been using cookies for years to track user data, including sites they visit and other performance benefits, in order to serve them relevant ads. But Google is putting a stop to this by 2022, stating that this has led to an “erosion of trust and...