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30Mar

The Death of Cookies and the Truth About FLOC: What is a PPC Marketer to Do?

By Fran Jakubowicz Digital Marketing
FLoC
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Online advertisers have been using cookies for years to track user data, including sites they visit and other performance benefits, in order to serve them relevant ads. But Google is putting a stop to this by 2022, stating that this has led to an “erosion of trust and...

3Mar

Use These 3 Hacks To Spy On Your Competition’s Ads

By Fran Jakubowicz Digital Marketing
Facebook
LinkedIn Marketing
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We’re all curious to know what types of ads our competitors are using and what ad strategies they’re implementing to win business. The goal here is not to become a copycat marketer but to gain insights and inspiration about what methods and trends are out there and...