AI has revolutionized the way digital lead generation is implemented, from new and improved tools and capabilities to customer insights that until recently were not possible. By incorporating AI into lead generation efforts, companies are gaining a competitive edge – increasing the efficiency of their activities. Four digital lead generation technologies, in particular, are transforming the digital lead generation landscape:
Customer Retention Management Tools have gone through vigorous technology improvements over the last few years including Mobile CRM platforms that provide a full CRM experience on smartphones, tablets, and other mobile devices. The biggest change in CRM technology, however, has been the integration of AI. According to Salesforce, 79% of organizations will be using AI-driven CRM solutions by the end of 2023. AI-powered CRMs rely on machine learning, predictive analytics, automation and sentiment analysis to provide a slew of benefits including:
Examples:
With video conferencing now accepted as a standard in 2023, enhancements are being added to popular platforms to ensure that this type of collaborative communication is not just safe and secure, but actually transforms the way people communicate and collaborate. AI-enabled video conferencing allows for:
Examples:
Chatbots have already proven their efficacy in generating leads and building relationships with customers. In 2023 Chatbots are continuing to grow in usage and applications with $137.6 million in revenue forecast in 2023 (Statista). With a 24.9% growth, Chatbots are the most rapidly expanding brand communication technology for companies.
In 2023 with improvements in AI and NLP (natural language processing) and NLU (natural language understanding) chatbots have become more important for lead generation. According to Haptik.ai, “AI chatbots are being utilized to build a solid sales pipeline, achieve marketing objectives, enable commerce, drive engagement, induce brand loyalty, and deliver delightful customer experiences”. No longer just used to collect contact information, AI Chatbots can be integrated into landing pages or via social marketing platforms to acquire, sell and retain customers. This includes:
Examples:
Just like their forerunners, AI-powered landing page builders allow nontechnical professionals to build and a/b test lead generation pages without a need for coding. In 2023, almost all landing page builders use “smart features” to create and optimize custom landing based on user behavior, layout, and content based on data-driven decisions, including:
Examples:
AI technology, now an accepted norm in business processes, similar to the way we perceived cloud computing in the early 2000s. Artificial Intelligence is going to continue to transform marketing and lead generation as we know it. I for one and thrilled by the seemingly endless possibilities and efficiencies in our future.
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Fran Jakubowicz is the CEO of SunHouse Marketing, a full service digital marketing agency with a track record of excellence. A digital lead generation expert, Fran and her team have generated hundreds of thousands of leads and millions of dollars in sales for her clients. Fran invests in training and certifying her team across all digital marketing channels to ensure that her clients are benefiting from the freshest digital marketing strategies, Google best practices and tools available. Working across multiple verticals including health, pharmaceutical, finance, law, education, non-profit and eCommerce, Fran and her team have been helping organizations reach their digital goals since 2009. Fran grew up in communications. Early in her career, she worked in her family’s public relations firm, DCI (Dworkin Communications Inc). Since that time Fran has been involved in an impressive array of projects, assisting companies and non-profit organizations to attain their goals. In the days before the internet Fran practiced traditional marketing and PR. With this background, it was only natural for Fran to evolve her skills, and to become a very successful online marketer. In a rare combination, Fran blends over 20 years of experience with her love and passion for the latest and hottest technologies. This unique worldview allows Fran to assist companies to achieve their goals. Connect with Fran on LinkedIn.