AI has revolutionized the way digital lead generation is implemented, from new and improved tools and capabilities to customer insights that until recently were not possible. By incorporating AI into lead generation efforts, companies are gaining a competitive edge – increasing the efficiency of their activities. Four digital lead generation technologies, in particular, are transforming the digital lead generation landscape:
AI-Powered CRMs
Customer Retention Management Tools have gone through vigorous technology improvements over the last few years including Mobile CRM platforms that provide a full CRM experience on smartphones, tablets, and other mobile devices. The biggest change in CRM technology, however, has been the integration of AI. According to Salesforce, 79% of organizations will be using AI-driven CRM solutions by the end of 2023. AI-powered CRMs rely on machine learning, predictive analytics, automation and sentiment analysis to provide a slew of benefits including:
- Improved Customer Experience: AI can analyze large amounts of customer data to identify patterns, preferences and behavior. This helps companies to personalize their interactions with customers and provide a better overall experience.
- Increased Efficiency: AI can automate repetitive and time-consuming tasks, freeing up time for sales and customer service teams to focus on more strategic initiatives.
- Better Data Management: AI can analyze and organize customer data in real time, providing a single view of the customer and helping teams make informed decisions.
- Predictive Analytics: AI can analyze customer data and make predictions about future behavior, allowing businesses to proactively address customer needs and increase sales.
- Improved Lead Scoring: AI can analyze customer data to determine the likelihood of a customer making a purchase, helping sales teams prioritize their time and resources.
- Improved Sales Forecasting: AI can analyze past sales trends and customer behavior to provide more accurate sales forecasts, allowing businesses to plan and allocate resources effectively.
Examples:
AI-Powered Video Conferencing
With video conferencing now accepted as a standard in 2023, enhancements are being added to popular platforms to ensure that this type of collaborative communication is not just safe and secure, but actually transforms the way people communicate and collaborate. AI-enabled video conferencing allows for:
- Improved User Experience with features like background noise reduction, automatic framing, and face recognition.
- Better Collaboration among team members, with features like screen sharing, document collaboration, and whiteboarding.
- Advanced Analytics and reporting, which helps organizations understand usage patterns and improve their conferencing solutions
- 100% accuracy in meeting transcriptions
- Automated scheduling
Examples:
- Zoom (and they are hinting they are investing in further AI this year)
- Webex
- Ring Central
AI-Powered Chatbots
Chatbots have already proven their efficacy in generating leads and building relationships with customers. In 2023 Chatbots are continuing to grow in usage and applications with $137.6 million in revenue forecast in 2023 (Statista). With a 24.9% growth, Chatbots are the most rapidly expanding brand communication technology for companies.
In 2023 with improvements in AI and NLP (natural language processing) and NLU (natural language understanding) chatbots have become more important for lead generation. According to Haptik.ai, “AI chatbots are being utilized to build a solid sales pipeline, achieve marketing objectives, enable commerce, drive engagement, induce brand loyalty, and deliver delightful customer experiences”. No longer just used to collect contact information, AI Chatbots can be integrated into landing pages or via social marketing platforms to acquire, sell and retain customers. This includes:
- Screening potential leads and gathering information about their needs and preferences helping to quickly determine if a lead is a good fit for their products or services.
- Engaging with leads in a conversational manner, providing them with personalized information and guidance. This helps to build trust and improve the customer experience, making it more likely that a lead will become a customer.
- Giving companies a deeper understanding of the intent behind the purchase in order to provide expanded buying suggestions.
- Providing ongoing support and information to leads, helping to keep them engaged and informed. This can help to keep leads warm and improve the chances of conversion.
Examples:
- Boost.AI
- Aivo
- Funnel Pro by Mobilemonkey
AI Landing Page Builders
Just like their forerunners, AI-powered landing page builders allow nontechnical professionals to build and a/b test lead generation pages without a need for coding. In 2023, almost all landing page builders use “smart features” to create and optimize custom landing based on user behavior, layout, and content based on data-driven decisions, including:
- AI algorithms analyze user behavior to personalize landing page content and design based on the user’s preferences and demographics, resulting in higher engagement and conversions.
- Seamless and intuitive user experience, by optimizing page speed, layout, and elements like images and call-to-action buttons based on user data.
- Ability to automate the A/B testing process, making it faster and easier to optimize your landing page and improve conversion rates.
- The use of predictive analytics to anticipate the changes that are likely to improve your landing page’s performance and make recommendations accordingly.
Examples:
- Unbounce
- Headlime
- Page Insider by Landingi
AI technology, now an accepted norm in business processes, similar to the way we perceived cloud computing in the early 2000s. Artificial Intelligence is going to continue to transform marketing and lead generation as we know it. I for one and thrilled by the seemingly endless possibilities and efficiencies in our future.
Suggested articles:
Must-Have Digital Marketing Tools in 2023
SEO vs PPC vs Social – Where Best to Invest Your Marketing Muscle
