To survive and thrive, Healthcare organizations require an influx of new patients and in 2022, savvy organizations recognize that relying on physician referrals alone is simply not effective. A multi-channel digital marketing approach is required, with website and landing pages playing center stage. Yet without a conversion-centric website strategy, it will be next to impossible to convert traffic, paid or organic, into patients (learn about 7 Completely Avoidable Healthcare Marketing Mistakes in 2022 in part 1 of this series). To generate qualified leads, medical facilities are taking the time to research the psychology and motivation behind their prospective patients and apply these learnings in a customer-centric website design. In digital marketing terms, this is leveraging the power of conversion rate optimization (CRO), the practice of increasing the percentage of users who perform a desired action on a website.
Fran Jakubowicz is the CEO of SunHouse Marketing, a full service digital marketing agency with a track record of excellence. A digital lead generation expert, Fran and her team have generated hundreds of thousands of leads and millions of dollars in sales for her clients. Fran invests in training and certifying her team across all digital marketing channels to ensure that her clients are benefiting from the freshest digital marketing strategies, Google best practices and tools available. Working across multiple verticals including health, pharmaceutical, finance, law, education, non-profit and eCommerce, Fran and her team have been helping organizations reach their digital goals since 2009. Fran grew up in communications. Early in her career, she worked in her family’s public relations firm, DCI (Dworkin Communications Inc). Since that time Fran has been involved in an impressive array of projects, assisting companies and non-profit organizations to attain their goals. In the days before the internet Fran practiced traditional marketing and PR. With this background, it was only natural for Fran to evolve her skills, and to become a very successful online marketer. In a rare combination, Fran blends over 20 years of experience with her love and passion for the latest and hottest technologies. This unique worldview allows Fran to assist companies to achieve their goals. Connect with Fran on LinkedIn.