Over the past 15 years, SunHouse, an award winning family law marketing agency, has dedicated countless hours to strategizing, testing, and refining our client acquisition campaigns. As the digital landscape constantly shifts, so do our best practices. Our adaptive methodology allows us to create distinctive lead generation strategies that consistently outperform industry averages.
Throughout our experience, we’ve identified key steps that every family law firm should embrace to establish a powerful, enduring, and efficient client acquisition system. By following these guidelines, you’ll surpass your competitors in designing a successful client acquisition strategy.
1. Determine Your Top 3 Profitable Family Law Services:
Understanding your niche is the first step to effective marketing. By honing in on the services that yield the highest profitability, law firms can streamline their messaging, focusing on what truly matters. This not only helps in financial forecasting but ensures that marketing efforts aren’t dispersed too widely.
Actionable Step: Conduct a thorough analysis of your past cases and client feedback. Use this data to highlight services that not only bring in higher revenue but also achieve high client satisfaction.
2. Pinpoint Your Target Audience:
The significance of understanding your audience can’t be overstated. The clearer you are about who you’re trying to reach, the more tailored and impactful your messaging will be.
Actionable Step: Conduct surveys or tap into industry research to uncover what your target audience truly seeks in a family lawyer. This will offer valuable insights into their pain points, hopes, and fears.
3. Choose the Right Platforms for Your Audience:
Different platforms cater to diverse audiences. A platform popular with millennials might not resonate with older clients, and vice versa.
Actionable Step: Regularly review platform demographics and user behaviors. For instance, if your data suggests that most of your clients are active on Meta, then boosting your presence there could be beneficial.
4. Set a Practical Budget and Campaign Objectives:
Having a clear budget and well-defined objectives ensures that your campaigns are both efficient and effective.
Actionable Step: Regularly review and adjust your budget based on campaign performance metrics. Also, stay updated with industry benchmarks to ensure your goals remain realistic.
5. Create High-Converting Landing Pages:
A client’s journey doesn’t end with clicking on an ad; it begins there. Ensuring a seamless transition from ads to the website ensures you don’t lose prospects along the way.
Actionable Step: Regularly A/B test landing page elements like headlines, calls-to-action, and images. Even minor tweaks can result in substantial conversion improvements.
6. Monitor Google Ads’ Automated Intelligence:
While automation is helpful, a hands-on approach ensures your campaigns remain on track.
Actionable Step: Set aside dedicated time each week to review your ad performances. This not only helps in cost-saving but can offer insights into new potential keyword opportunities.
7. Establish a Comprehensive Client Acquisition Procedure:
A lead is only as good as your ability to convert it. Speed and responsiveness play a critical role in securing a potential client.
Actionable Step: Consider integrating chatbots on your site or employing a dedicated team to manage inquiries, ensuring leads receive immediate attention.
Bonus Tip: Collaborate with a Trustworthy, Results-Driven Digital Agency Specializing in Family Law
The complexities of family law require a specialized marketing touch. Agencies with experience in the field can offer insights and strategies that generic marketing firms might miss.
Actionable Step: When partnering with a digital agency, request case studies or client testimonials specifically related to family law. This ensures they truly understand the nuances of the industry.
Why SunHouse Marketing?
Results: With a track record of proven results, SunHouse prioritizes quality leads that match your firm’s strengths. Measurability: Our data-centric approach means every strategy is backed by hard numbers, ensuring continuous optimization. ROI: Every dollar spent aims to maximize returns, ensuring sustainable growth. Partnerships: Collaboration is key. We work side by side with our clients, ensuring campaigns reflect their unique values and goals. Lead Conversion: It’s not just about quantity but quality. We refine strategies to ensure leads are not just generated but converted. Our expertise sets SunHouse apart in the realm of family law marketing.
Fran Jakubowicz is the CEO of SunHouse Marketing, a full service digital marketing agency with a track record of excellence. A digital lead generation expert, Fran and her team have generated hundreds of thousands of leads and millions of dollars in sales for her clients. Fran invests in training and certifying her team across all digital marketing channels to ensure that her clients are benefiting from the freshest digital marketing strategies, Google best practices and tools available. Working across multiple verticals including health, pharmaceutical, finance, law, education, non-profit and eCommerce, Fran and her team have been helping organizations reach their digital goals since 2009. Fran grew up in communications. Early in her career, she worked in her family’s public relations firm, DCI (Dworkin Communications Inc). Since that time Fran has been involved in an impressive array of projects, assisting companies and non-profit organizations to attain their goals. In the days before the internet Fran practiced traditional marketing and PR. With this background, it was only natural for Fran to evolve her skills, and to become a very successful online marketer. In a rare combination, Fran blends over 20 years of experience with her love and passion for the latest and hottest technologies. This unique worldview allows Fran to assist companies to achieve their goals. Connect with Fran on LinkedIn.