At the time of writing I am 6 days into running a 7 day poll on my LinkedIn profile entitled To Pod or Not to Pod – That is the Question. In the poll, which I created using LinkedIn’s poll feature, I ask individuals for their opinion on the use of LinkedIn pods. “Pods” are private groups of active LinkedIn users who commit to regularly engage with other pod members content by liking, commenting or sharing. The reason? LinkedIn’s algorithm assesses how many users engage with a post within a certain time frame (usually 30 minutes to an hour). If the LinkedIn algorithm sees lots of action on a given post within that time frame, it considers that post to be “trending” and thus continues to serve up the post to others in the way a search engine may serve up a search result.
A Simple LinkedIn Poll About Pods
I introduced my poll with the following statement: In your opinion are LinkedIn Pods cheating the system or amplifying a good idea?
The poll was super simple. Users were only given two options to choose from:
LinkedIn pods are a cheat
LinkedIn pods are awesome
Before I reveal the results of the poll, I would like to reveal a secret.
The Social Experiment
The goal of this poll was not to just hear my connections’ opinions on podding (although I thoroughly loved reading them all) but to test the effectiveness of pods on post engagement and reach.
I’m guilty. I occasionally use a pod to amplify my posts. My pod is small, just a handful of friends and colleagues whose work and content I respect. Admittedly I’m not a frequent social poster and therefore don’t pod regularly either, more like 4-6 times a month.
On average, the organic engagement my posts receive when I don’t pod are anywhere from 30 – 50 engagements, 5-10 comments and about 2K in views. For this experiment however, I went all in and posted not to just one but three pods during a 30 minute period. Here’s how it unrolled:
I created and published a poll on LinkedIn. I supported the poll with a post on my profile and two very neutral hashtags: #linkedinpoll and #linkedinmarketing.
I shared a link to the post on 3 pods
I shared the post on about 3-4 LinkedIn Groups
I shared the link with 5 friends outside of my pods
The poll engagement was fine but not earth shattering, garnering 133 votes, 35 reactions and 80 comments, from a variety of enterprise companies in some marketing or sales capacity as per the screenshot below.
Poll, post and reaction results followed the same pattern, with day 1 of the poll providing the highest level of engagement.
The real surprise was the reach, which generated 6times more reach than a “no pod” post, garnering over 12K in reach. Please see screenshot of post below:
The Last Word
Thanks to all of those folks who unwittingly ended up as part of my social experiment. I genuinely thank you for your impassioned, funny and thoughtful comments. On some level I respect and agree with all sides of the poll. However, there is no doubt that “to pod” definitely garners a lot more reach and engagement than a “not to pod” approach. To view the post live and read the comments click here.
Fran Jakubowicz is the CEO of SunHouse Marketing, a full service digital marketing agency with a track record of excellence. A digital lead generation expert, Fran and her team have generated hundreds of thousands of leads and millions of dollars in sales for her clients. Fran invests in training and certifying her team across all digital marketing channels to ensure that her clients are benefiting from the freshest digital marketing strategies, Google best practices and tools available. Working across multiple verticals including health, pharmaceutical, finance, law, education, non-profit and eCommerce, Fran and her team have been helping organizations reach their digital goals since 2009. Fran grew up in communications. Early in her career, she worked in her family’s public relations firm, DCI (Dworkin Communications Inc). Since that time Fran has been involved in an impressive array of projects, assisting companies and non-profit organizations to attain their goals. In the days before the internet Fran practiced traditional marketing and PR. With this background, it was only natural for Fran to evolve her skills, and to become a very successful online marketer. In a rare combination, Fran blends over 20 years of experience with her love and passion for the latest and hottest technologies. This unique worldview allows Fran to assist companies to achieve their goals. Connect with Fran on LinkedIn.