Barry Buckman

January 5, 2021
Google Ad keyword Targeting

Google Ads Is Going Rogue

Artificial intelligence. Machine learning.  These are buzzwords being used ad-nauseum (even more than the word “buzzword” itself) by Google & Facebook to explain how their systems […]
January 25, 2018
Adwords

Hey, Google…Don’t You Want Advertisers To Succeed?

3 Ways That Adwords’ Default Settings Cause Wasted Ad Spend Here’s the thing with Adwords: Google designed it to be simple enough that pretty much anyone […]
February 17, 2016

An Irony-Filled Example Of How Google Really Is The Best Search Engine

As Bing, Yahoo and other search engines scratch and claw to dig into Google’s enormous market share, their biggest challenge is the need to get the […]
November 7, 2013

The Future Of SEO

This is an interactive blog post. Feel free to play along. 1) Google pretty much anything. Just make sure it’s a search phrase which is at […]