Fran Jakubowicz

February 7, 2021
Using Testimonials For Lead Generation

Why You Should Be Using Testimonials For Lead Generation

Testimonials are a powerful lead generation tool – that’s why they dominate ads, landing pages and social channels. Simply stated they convert.  As a company, there […]
February 26, 2020
Google My Business (GMB) Tips 2020

5 Google My Business (GMB) Features You’ll Want to Use in 2020

Google My Business (GMB) listings is the first step local marketers and small businesses take to garner a local business presence in Google search and map […]
September 24, 2019
Startup Marketing On a Shoe String Budget

Can You Market Your Startup On a Shoe-String Budget? (5 Ways to Stretch Your Marketing Dollars)

In a recent blog post on Why Startups Fail I bemoaned the lack of a concrete marketing budget as one of the 4 reasons startups tank over time. […]
August 14, 2019
Reasons Startups Fail

4 Reasons Startups Fail (Shared From The Desk Of This Here Marketing CEO)

Over the last decade our digital marketing agency has been privileged to work with dozens of startups in Israel, North America and Western Europe. And it […]
July 24, 2019
Facebook Lookalike Audiences

How To Create High Converting Campaigns Using Facebook Lookalike Audiences

A staple in our arsenal, Facebook Lookalike audiences (LLA) are an excellent opportunity to target highly engaged, high converting users. Lookalike audiences have one of the […]
June 27, 2019
CRO Testing

Before You Run a CRO Test Do This

This article won’t provide you with a list of the top 100 CRO tactics to help increase conversions. Not even a top 10 list.  The reason […]
June 3, 2019
Micro Influencer Marketing

The State of Micro Influencer Marketing In 2019

This article isn’t about AAri, the 18 year old Instagram fashion influencer who admitted last week that she failed to sell 36 t-shirts to her two […]
May 22, 2019

Why Video Is The LifeBlood of Lead Generation – Video Marketing Statistics You Need To Know

                                                No matter […]
April 28, 2019
Lead Generation for Lawyers

Hey Lawyers – Your Leaky Google Ad Strategies Are Costing You Thousands

Lawyers are wrestling for cost-effective, qualified leads for their firms but because of the incredibly competitive digital playing field, the cost per qualified lead has spun […]