Yair Elsner

September 26, 2021

Optimization in Performance-Based Digital Marketing

Quantifying the results of marketing activities has become much more feasible with the advancement of digital marketing’s tracking capabilities.  The availability to gather ever-sharper data has […]
January 23, 2020

GDPR Myths Exposed (With Special Relevance to Lead Generation)

It’s all about the privacy policy or “all I need is a GDPR privacy policy” No…. its not all about the privacy policy. You do of […]