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5 Official Facebook Tools That Will Make Your Life Easier

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5 Official Facebook Tools That Will Make Your Life Easier


By   Shoshi Shapiro Facebook
Social Media
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While all digital marketers like to gripe about this ever popular social network, Facebook Tools are effective and free that can make your campaign management and execution so much easier.  Here are 5 of my favorites.   Creative Hub: Ever want to try a new type of...
Never Underestimate The Power of an Image In Your Ads

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Never Underestimate The Power of an Image In Your Ads


By   Shoshi Shapiro Articles
Digital Marketing
Social Media
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Your ad is your image!  Yes, you should write engaging text, edit it, spell check it, test a long vs.  short text version, but when all is said and done, your image is the single most compelling element to garner your target audience’s attention and get them to click...
LinkedIn Showcase Pages

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LinkedIn Showcase Pages


By   Shoshi Shapiro Social Media
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There are over 19 Million LinkedIn Company Pages.  You can make yours stand out with LinkedIn showcase pages. In July, LinkedIn announced the top 10 Company Pages of 2017 after asking for users to nominate their favorites.  While the winners feature thought-provoking...

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LinkedIn for Business: Do I Really Need It?


By   Shoshi Shapiro Social Media
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The very short answer is yes, you do.  But truthfully the answer varies depending on what type of business you own, what you hope to accomplish on LinkedIn and the extent of your knowledge of the ins and outs of how to use LinkedIn for business. Opening a LinkedIn...

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Infographic: Millennials Prefer Live Chat for Speed and Convenience


By   Shoshi Shapiro Millenial Marketing
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      With 80 million members of the largest generation in U.S. history who have a spending power of $200 billion annually by 2017, the Millennials are a target audience you can’t afford to ignore.  Millennials expect a fast response from customer...