Fran Jakubowicz

August 10, 2023

Understanding Your Customers Through the Jobs To Be Done Lens

“As the saying goes, no one wants a quarter-inch drill bit; they want a quarter-inch hole.” Tony Ulwick There are dozens of noteworthy marketing theories that […]
March 14, 2018

5 Official Facebook Tools That Will Make Your Life Easier

While all digital marketers like to gripe about this ever popular social network, Facebook Tools are effective and free that can make your campaign management and […]
February 1, 2018

Never Underestimate The Power of an Image In Your Ads

Your ad is your image!  Yes, you should write engaging text, edit it, spell check it, test a long vs.  short text version, but when all […]
January 21, 2018

LinkedIn Showcase Pages

There are over 19 Million LinkedIn Company Pages.  You can make yours stand out with LinkedIn showcase pages. In July, LinkedIn announced the top 10 Company […]
May 25, 2015

LinkedIn for Business: Do I Really Need It?

The very short answer is yes, you do.  But truthfully the answer varies depending on what type of business you own, what you hope to accomplish […]
February 5, 2015

Infographic: Millennials Prefer Live Chat for Speed and Convenience

      With 80 million members of the largest generation in U.S. history who have a spending power of $200 billion annually by 2017, the […]
January 19, 2015

Social Media And SEO

Do social signals and links from Facebook and Twitter factor into the Google search algorithm? The short answer is no, Google does NOT use social media […]
November 9, 2014

Maximize Your Facebook For Business Page Impressions

Organic Reach on Facebook is NOT dead Every social media marketer and business owner who has been using Facebook for more than a year or two […]