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14May

4 Ways AI is Transforming The Digital Marketing Landscape

By Fran Jakubowicz AI Marketing
Digital Marketing
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“Artificial intelligence (AI) may be mankind’s most astonishing creation to date”. Business Insider Coined by a group of mathematicians in 1956, Artificial Intelligence (AI) was devised, in its simplest form to allow computer systems to simulate or...

3Mar

Use These 3 Hacks To Spy On Your Competition’s Ads

By Fran Jakubowicz Digital Marketing
Facebook
LinkedIn Marketing
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We’re all curious to know what types of ads our competitors are using and what ad strategies they’re implementing to win business. The goal here is not to become a copycat marketer but to gain insights and inspiration about what methods and trends are out there and...

5Feb

Qualifying Your Sales Leads and (The Art Of) Closing Them

By Fran Jakubowicz Digital Marketing
Lead Generation
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Whether you are a global company or a local startup, leads are the lifeblood of your business. The system of qualifying a lead so that it becomes “sales ready” is a burning issue for many marketing and sales teams, hand in hand with the need for effective...

5Dec

Want To Increase Lead Acquisition By 200%? These Digital Lead Generation Tactics Really Work

By Fran Jakubowicz Digital Marketing
Lead Generation
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Leads are the lifeblood of any business and lead forms are currently one of the primary ways marketers generate leads. Unfortunately, the average conversion rate on landing page forms is a measly 2.35%. Simply stated, contact forms are boring. They have the potential...

11Nov

5 Trade Show Marketing Tips To Increase Leads

By Fran Jakubowicz Lead Generation
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Some might wonder why a digital marketing agency owner would write a blog about something as traditional (and non-digital) as Trade Show Marketing. Trade shows provide immeasurable value including brand exposure, showcasing of new products and services and the...