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Why Interactive Video is a Game Changer for Marketers

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Why Interactive Video is a Game Changer for Marketers


By   Fran Jakubowicz Video
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Marketers will barely raise an eyebrow to learn that 82% of online consumer traffic will come from video in 2021, according to an annual report from Cisco. Video is probably the most powerful and persuasive of all mediums for marketers, as it tells a richer story...
4 Digital Strategies to Help Adapt Your Business During COVID

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4 Digital Strategies to Help Adapt Your Business During COVID


By   Fran Jakubowicz Uncategorized
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With the global onslaught of COVID-19, a massive shift has taken place, presenting marketers and business owners with brand new consumer behaviors.  In a clever article entitled Marketers Guide to 9 Personas of Self-Isolating Consumers, buyer profiles are broken into...
4 Ways AI is Transforming The Digital Marketing Landscape

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4 Ways AI is Transforming The Digital Marketing Landscape


By   Fran Jakubowicz AI Marketing
Digital Marketing
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“Artificial intelligence (AI) may be mankind’s most astonishing creation to date”.  Business Insider Coined by a group of mathematicians in 1956,  Artificial Intelligence (AI)  was devised, in its simplest form to allow computer systems to simulate or...

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Use These 3 Hacks To Spy On Your Competition’s Ads


By   Fran Jakubowicz Digital Marketing
Facebook
LinkedIn Marketing
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We’re all curious to know what types of ads our competitors are using and what ad strategies they’re implementing to win business. The goal here is not to become a copycat marketer but to gain insights and inspiration about what methods and trends are out there and...