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4 Ways AI is Transforming The Digital Marketing Landscape

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4 Ways AI is Transforming The Digital Marketing Landscape


By   Fran Jakubowicz AI Marketing
Digital Marketing
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“Artificial intelligence (AI) may be mankind’s most astonishing creation to date”.  Business Insider Coined by a group of mathematicians in 1956,  Artificial Intelligence (AI)  was devised, in its simplest form to allow computer systems to simulate or...

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Use These 3 Hacks To Spy On Your Competition’s Ads


By   Fran Jakubowicz Digital Marketing
Facebook
LinkedIn Marketing
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We’re all curious to know what types of ads our competitors are using and what ad strategies they’re implementing to win business. The goal here is not to become a copycat marketer but to gain insights and inspiration about what methods and trends are out there and...
Qualifying Your Sales Leads and (The Art Of) Closing Them

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Qualifying Your Sales Leads and (The Art Of) Closing Them


By   Fran Jakubowicz Digital Marketing
Lead Generation
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Whether you are a global company or a local startup, leads are the lifeblood of your business. The system of qualifying a lead so that it becomes “sales ready” is a burning issue for many marketing and sales teams, hand in hand with the need for effective...
5 Trade Show Marketing Tips To Increase Leads

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5 Trade Show Marketing Tips To Increase Leads


By   Fran Jakubowicz Lead Generation
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Some might wonder why a digital marketing agency owner would write a blog about something as traditional (and non-digital) as Trade Show Marketing.  Trade shows provide immeasurable value including brand exposure, showcasing of new products and services and the...