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4 Digital Strategies to Help Adapt Your Business During COVID

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4 Digital Strategies to Help Adapt Your Business During COVID


By   Fran Jakubowicz Uncategorized
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With the global onslaught of COVID-19, a massive shift has taken place, presenting marketers and business owners with brand new consumer behaviors.  In a clever article entitled Marketers Guide to 9 Personas of Self-Isolating Consumers, buyer profiles are broken into...
4 Ways AI is Transforming The Digital Marketing Landscape

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4 Ways AI is Transforming The Digital Marketing Landscape


By   Fran Jakubowicz AI Marketing
Digital Marketing
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“Artificial intelligence (AI) may be mankind’s most astonishing creation to date”.  Business Insider Coined by a group of mathematicians in 1956,  Artificial Intelligence (AI)  was devised, in its simplest form to allow computer systems to simulate or...
Qualifying Your Sales Leads and (The Art Of) Closing Them

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Qualifying Your Sales Leads and (The Art Of) Closing Them


By   Fran Jakubowicz Digital Marketing
Lead Generation
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Whether you are a global company or a local startup, leads are the lifeblood of your business. The system of qualifying a lead so that it becomes “sales ready” is a burning issue for many marketing and sales teams, hand in hand with the need for effective...