Reasons Startups Fail

4 Reasons Startups Fail (Shared From The Desk Of This Here Marketing CEO)

Over the last decade our digital marketing agency has been privileged to work with dozens of startups in Israel, North America and Western Europe. And it really is a privilege. We have met with some of the most brilliant thinkers of our generation, Startup founders who are improving the human experience  – from medical and pharma to education, tech and agriculture. It’s humbling to meet these giants and watch how they have transformed our world for the better.And yet [...]

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Facebook Lookalike Audiences

How To Create High Converting Campaigns Using Facebook Lookalike Audiences

A staple in our arsenal, Facebook Lookalike audiences (LLA) are an excellent opportunity to target highly engaged, high converting users. Lookalike audiences have one of the best click through rates and lowest cost per acquisition rates of all audience types. This is because, through their algorithm, Facebook can identify those users that closely resemble the characteristics and behaviors most like the members of your original or “source” audience including these top lookalike audiences:Website visitors/Website Engagement visitorsWebsite PurchasersFacebook Page Engagement [...]

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CRO Testing

Before You Run a CRO Test Do This

This article won’t provide you with a list of the top 100 CRO tactics to help increase conversions. Not even a top 10 list.  The reason is this. Before testing CRO randomly, before swapping out images, call to action buttons or landing page copy, you first need to have a process in place.What a CRO Process Isn’tCompetitor copycatting: Some marketers think that “process” means copying a competitor’s website design (without having any proof that their site is actually bringing them [...]

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Micro Influencer Marketing

The State of Micro Influencer Marketing In 2019

This article isn’t about AAri, the 18 year old Instagram fashion influencer who admitted last week that she failed to sell 36 t-shirts to her two million Instagram followers. This article is also not about the thousands of “macro-influencers” on Instagram who are reminiscent of celebrity endorsers of old, household names with tens of millions of followers and who garner the fascination of the public if not their trust.This article is about micro-influencers, real people who have become trusted [...]

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Using Testimonials For Lead Generation

Why You Should Be Using Testimonials For Lead Generation

Testimonials are a powerful lead generation tool – that’s why they dominate ads, landing pages and social channels. Simply stated they convert.As a company, there are only a few ways in which you can prove your track record, expertise, and legitimacy to potential new clients in a way that will transition them from a “searching to signing” stage. Some of these tactics may include case studies or white papers to showcase your unique product or service. While important, they [...]

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Why Video Is The LifeBlood of Lead Generation – Video Marketing Statistics You Need To Know

No matter your vertical no matter if you’re B2B or B2C, if you require inbound leads for your organization (attracting and converting your target market into interested prospects and customers),  you need video.The reason is simple. Video converts. 87% of marketers use video content as a marketing tool in 2019 and for good reason.  2019 Video Marketing StatisticsVideo marketers get 66% more qualified leads per year.Viewers are 95% more likely to recall a call to action after watching a video [...]

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Lead Generation for Lawyers

Hey Lawyers – Your Leaky Google Ad Strategies Are Costing You Thousands

Lawyers are wrestling for cost-effective, qualified leads for their firms but because of the incredibly competitive digital playing field, the cost per qualified lead has spun way out of control. Law firms need to take advantage of all the digital channels available to them in a tightly orchestrated strategy by a competent agency or marketing team.One of the highest yielding and most popular digital lead generation channels for law firms remains Google Ads. When implemented well, Google ads allows you to tap [...]

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Lead Generation With Facebook Messenger Ads

Why Private Messaging Is The Next Big Thing For Lead Generation

Last month, Facebook CEO Mark Zuckerberg wrote a long post on the future of private messaging entitled “A privacy-focused vision for social networking,” where he states that private messaging will soon outperform open platforms: “As I think about the future of the internet, I believe a privacy-focused communications platform will become even more important than today’s open platforms,” Zuckerberg wrote. “I expect future versions of Messenger and WhatsApp to become the main ways people communicate on the Facebook network.”As [...]

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SEO Mistakes

5 Big SEO Mistakes Developers Make

As a ten year old digital marketing agency we’ve worked with developers at all levels – from big shot design and development teams in NYC to offshore dev teams – and for the most part it’s been a privilege to learn from and work with all of them.That said, there are some common SEO mistakes that developers make, that unwittingly impact our clients, so we’ve decided to call them out.Incorrect or Missing SEO ElementsAlthough there is less emphasis on [...]

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Lead Generation Funnel

What The Heck Is a Digital Lead Generation Funnel?

 Like the proverbial White Rabbit in Wonderland, we digital marketers are tasked with the job of taking customers on a (sometimes complex) journey to explore new ground. One such journey relies on the use of a lead funnels to take prospective customers through a process to determine if they are a qualified lead.Qualified leads are the lifeblood of every business, without new customers no business can remain viable. Lead funnels, when created well, will generate a steady flow of qualified leads. What Is a [...]

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