Blog

2May

A LinkedIn Social Experiment Revealed 🧪To Pod or Not To Pod

By Fran Jakubowicz LinkedIn Marketing
Social Media
0 comments

At the time of writing I am 6 days into running a 7 day poll on my LinkedIn profile entitled To Pod or Not to Pod – That is the Question. In the poll, which I created using LinkedIn’s poll feature, I ask individuals for their opinion on the use of LinkedIn...

30Mar

The Death of Cookies and the Truth About FLOC: What is a PPC Marketer to Do?

By Fran Jakubowicz Digital Marketing
FLoC
0 comments

Online advertisers have been using cookies for years to track user data, including sites they visit and other performance benefits, in order to serve them relevant ads. But Google is putting a stop to this by 2022, stating that this has led to an “erosion of trust and...

3Mar

Use These 3 Hacks To Spy On Your Competition’s Ads

By Fran Jakubowicz Digital Marketing
Facebook
LinkedIn Marketing
0 comments

We’re all curious to know what types of ads our competitors are using and what ad strategies they’re implementing to win business. The goal here is not to become a copycat marketer but to gain insights and inspiration about what methods and trends are out there and...

7Feb

Why You Should Be Using Testimonials For Lead Generation

By Fran Jakubowicz Brand development
Digital Marketing
Lead Generation
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Testimonials are a powerful lead generation tool – that’s why they dominate ads, landing pages and social channels. Simply stated they convert. As a company, there are only a few ways in which you can prove your track record, expertise, and legitimacy to...

1Feb

The Power of the Picture – How Images Drive Engagement

By Fran Jakubowicz Digital Marketing
Images
Social Media
0 comments

“A picture is worth a thousand words” Marketing copy is a very powerful tool. Shareable, exigent and persuasive copywriting is a marketer’s best friend. When all is said and done however, it’s the allure of the image that is going to get users to stop and look....

5Jan

Google Ads Is Going Rogue

By Barry Buckman PPC
0 comments

Artificial intelligence. Machine learning. These are buzzwords being used ad-nauseum (even more than the word “buzzword” itself) by Google & Facebook to explain how their systems know better than us humans when it comes to ad targeting. They say that rather than...

23Dec

Why Interactive Video is a Game Changer for Marketers

By Fran Jakubowicz Video
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Marketers will barely raise an eyebrow to learn that 82% of online consumer traffic will come from video in 2021, according to an annual report from Cisco. Video is probably the most powerful and persuasive of all mediums for marketers, as it tells a richer story...

16Nov

Google For Nonprofits: Tips to Optimize Your 10K in Free Monthly Ad Spend

By Fran Jakubowicz Google Grants
0 comments

One out of four nonprofit organizations has never heard of Google For Nonprofits and that’s a terrible shame. This free program for organizations that qualify, gives away premium services such as a $10,000 a month of in-kind Google ad credits. That $120,000 in ad...

2Aug

4 Digital Strategies to Help Adapt Your Business During COVID

By Fran Jakubowicz Uncategorized
0 comments

With the global onslaught of COVID-19, a massive shift has taken place, presenting marketers and business owners with brand new consumer behaviors. In a clever article entitled Marketers Guide to 9 Personas of Self-Isolating Consumers, buyer profiles are broken into...

14May

4 Ways AI is Transforming The Digital Marketing Landscape

By Fran Jakubowicz AI Marketing
Digital Marketing
0 comments

“Artificial intelligence (AI) may be mankind’s most astonishing creation to date”. Business Insider Coined by a group of mathematicians in 1956, Artificial Intelligence (AI) was devised, in its simplest form to allow computer systems to simulate or...