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A LinkedIn Social Experiment Revealed 🧪To Pod or Not To Pod

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A LinkedIn Social Experiment Revealed 🧪To Pod or Not To Pod


By   Fran Jakubowicz LinkedIn Marketing
Social Media
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At the time of writing I am 6 days into running a 7 day poll on my LinkedIn profile entitled To Pod or Not to Pod – That is the Question.  In the poll, which I created using LinkedIn’s poll feature,  I ask individuals for their opinion on the use of LinkedIn...
Use These 3 Hacks To Spy On Your Competition’s Ads

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Use These 3 Hacks To Spy On Your Competition’s Ads


By   Fran Jakubowicz Digital Marketing
Facebook
LinkedIn Marketing
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We’re all curious to know what types of ads our competitors are using and what ad strategies they’re implementing to win business. The goal here is not to become a copycat marketer but to gain insights and inspiration about what methods and trends are out there and...
Why You Should Be Using Testimonials For Lead Generation

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Why You Should Be Using Testimonials For Lead Generation


By   Fran Jakubowicz Brand development
Digital Marketing
Lead Generation
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Testimonials are a powerful lead generation tool – that’s why they dominate ads, landing pages and social channels. Simply stated they convert.  As a company, there are only a few ways in which you can prove your track record, expertise, and legitimacy to...
The Power of the Picture – How Images Drive Engagement

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The Power of the Picture – How Images Drive Engagement


By   Fran Jakubowicz Digital Marketing
Images
Social Media
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 “A picture is worth a thousand words” Marketing copy is a very powerful tool. Shareable, exigent and persuasive copywriting is a marketer’s best friend.  When all is said and done however, it’s the allure of the image that is going to get users to stop and look....
Google Ads Is Going Rogue

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Google Ads Is Going Rogue


By   Barry Buckman PPC
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Artificial intelligence. Machine learning.  These are buzzwords being used ad-nauseum (even more than the word “buzzword” itself) by Google & Facebook to explain how their systems know better than us humans when it comes to ad targeting. They say that rather than...
Why Interactive Video is a Game Changer for Marketers

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Why Interactive Video is a Game Changer for Marketers


By   Fran Jakubowicz Video
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Marketers will barely raise an eyebrow to learn that 82% of online consumer traffic will come from video in 2021, according to an annual report from Cisco. Video is probably the most powerful and persuasive of all mediums for marketers, as it tells a richer story...
4 Digital Strategies to Help Adapt Your Business During COVID

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4 Digital Strategies to Help Adapt Your Business During COVID


By   Fran Jakubowicz Uncategorized
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With the global onslaught of COVID-19, a massive shift has taken place, presenting marketers and business owners with brand new consumer behaviors.  In a clever article entitled Marketers Guide to 9 Personas of Self-Isolating Consumers, buyer profiles are broken into...
4 Ways AI is Transforming The Digital Marketing Landscape

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4 Ways AI is Transforming The Digital Marketing Landscape


By   Fran Jakubowicz AI Marketing
Digital Marketing
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“Artificial intelligence (AI) may be mankind’s most astonishing creation to date”.  Business Insider Coined by a group of mathematicians in 1956,  Artificial Intelligence (AI)  was devised, in its simplest form to allow computer systems to simulate or...