Lead Generation Funnel

What The Heck Is a Digital Lead Generation Funnel?

 Like the proverbial White Rabbit in Wonderland, we digital marketers are tasked with the job of taking customers on a (sometimes complex) journey to explore new ground. One such journey relies on the use of a lead funnels to take prospective customers through a process to determine if they are a qualified lead.Qualified leads are the lifeblood of every business, without new customers no business can remain viable. Lead funnels, when created well, will generate a steady flow of qualified leads. What Is a [...]

digital marketing agency

Checklist: Choose the Right Digital Marketing Agency For Your Business

A successful relationship with a digital marketing agency should last for years, act like an extension of your marketing team and help you achieve your online goals.  And not just website goals. Your digital marketing agency may be responsible for other digital channels including social, email, apps, display ads, Google ads, online PR, affiliate marketing – and the list continues to grow monthly.Before you begin the process of sourcing a digital media agency you first need to set online [...]

Linkedin Profile Tips

5 LinkedIn Profile Optimization Tips For Selling Success

LinkedIn reportedly has over 575 million members worldwide and  is the top social media channel for business networking and sales prospecting.  Virtually all Fortune 500 execs are on LinkedIn and over 74% of them are signing in to their accounts daily.This type of engagement helps to explain why LinkedIn generates more leads than Instagram, Facebook or Twitter, driving the highest B2B conversion rates of any other social network.  What’s more, LinkedIn has developed a Social Selling Index (SSI) as a performance metric.  According [...]

Google Adwords Ads Suggestions

Look Out! Google Adwords Ad Suggestions Are Here!

Google Adwords Ad Suggestions:They were rolled out in a limited fashion last year, but they are now coming on strong.In an effort to help improve its already awesome machine learning, Google is now insisting that ad groups have a minimum of 3 ads.  (They are suggesting 3 – 5 ads per ad group).  Ad groups that currently only have 1 or 2 ads in an ad group will get ad suggestions from Google.  On the one hand, this can [...]

Facebook Tools

5 Official Facebook Tools That Will Make Your Life Easier

While all digital marketers like to gripe about this ever popular social network, Facebook Tools are effective and free that can make your campaign management and execution so much easier. Here are 5 of my favorites.  Creative Hub: Ever want to try a new type of Facebook ad but didn’t want to create a new campaign in ads  manager where everyone with access to the account can see it?  Or did you want to perfect your ad concept, creatives or ad copy [...]

Google My Business (GMB) Tips 2018

5 Google My Business (GMB) Features You’ll Want to Use in 2018

Google My Business (GMB) listings is the first step local marketers and small businesses take to garner a local business presence in Google search and map results.  Similar to Yelp and Yellow Pages, GMB is a great way to showcase your brand, physical location(s), products and services as well as customer satisfaction.   (The big difference of course is that GMB is a Google product and therefore should be at the top of your list of local marketing activities).Consider this:97% [...]

Power of an Image In Your Ads

Never Underestimate The Power of an Image In Your Ads

Your ad is your image!  Yes, you should write engaging text, edit it, spell check it, test a long vs.  short text version, but when all is said and done, your image is the single most compelling element to garner your target audience’s attention and get them to click on your ad. 65% of the population are visual learners and a large percentage of the human brain dedicates itself to visual processing.  I am not a graphic designer or [...]

Facebook Bug

Facebook Conundrum

Digital ad platforms have exploded over the past few years, and if implemented correctly, can provide businesses of all sizes with ad-targeting opportunities which were unheard of in the past.But as great as these platforms are, we sometimes encounter cases which remind us that they are also imperfect works-in-progress, and are often crawling with bugs. Facebook is kind of notorious in this regard. There have been a number of instances where Facebook has come out and admitted to inaccuracies [...]


Hey, Google…Don’t You Want Advertisers To Succeed?

3 Ways That Adwords’ Default Settings Cause Wasted Ad SpendHere’s the thing with Adwords: Google designed it to be simple enough that pretty much anyone who knows how to type can set up a campaign, and think to themselves, “Gee, I think I did a pretty good job there. That wasn’t too hard.”  The fact is, though, that unless you are someone who really, truly, knows what you are doing, then there is a 99.99999% probability that your Adwords [...]

SEO in 2018: Content needs to answer personalized questions

SEO in 2018: Content as a “Personal Advisor”?

SEO in 2018:  Expectations for search engines have changed dramatically over the last few years.  In the old days (about 2 years ago), people would expect their search engine to act like an algorithm and spew out answers.  Today, people are expecting a “personal advisor”.Search Engines as Personal AdvisorsIn this article on thinkwithGoogle, Lisa Gevelber very succinctly gives us some great insight into this phenomenon.  In SEO speak, it means that users are searching by using longer tailed keywords.  Instead of searching for comfortable [...]