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Before You Run a CRO Test Do This

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Before You Run a CRO Test Do This


By   Fran Jakubowicz Conversion Rate Optimization (CRO)
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This article won’t provide you with a list of the top 100 CRO tactics to help increase conversions. Not even a top 10 list.  The reason is this. Before testing CRO randomly, before swapping out images, call to action buttons or landing page copy, you first need...
The State of Micro Influencer Marketing In 2019

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The State of Micro Influencer Marketing In 2019


By   Fran Jakubowicz Social Media
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This article isn’t about AAri, the 18 year old Instagram fashion influencer who admitted last week that she failed to sell 36 t-shirts to her two million Instagram followers. This article is also not about the thousands of “macro-influencers” on Instagram who are...
Why You Should Be Using Testimonials For Lead Generation

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Why You Should Be Using Testimonials For Lead Generation


By   Fran Jakubowicz Brand development
Digital Marketing
Lead Generation
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Testimonials are a powerful lead generation tool – that’s why they dominate ads, landing pages and social channels. Simply stated they convert. As a company, there are only a few ways in which you can prove your track record, expertise, and legitimacy to...
Hey Lawyers – Your Leaky Google Ad Strategies Are Costing You Thousands

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Hey Lawyers – Your Leaky Google Ad Strategies Are Costing You Thousands


By   Fran Jakubowicz Lead Generation
Lead Generation For Lawyers
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Lawyers are wrestling for cost-effective, qualified leads for their firms but because of the incredibly competitive digital playing field, the cost per qualified lead has spun way out of control. Law firms need to take advantage of all the digital channels available...
Why Private Messaging Is The Next Big Thing For Lead Generation

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Why Private Messaging Is The Next Big Thing For Lead Generation


By   Fran Jakubowicz Facebook
Lead Generation
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Last month, Facebook CEO Mark Zuckerberg wrote a long post on the future of private messaging entitled “A privacy-focused vision for social networking,” where he states that private messaging will soon outperform open platforms: “As I think about the future of the...
5 Big SEO Mistakes Developers Make

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5 Big SEO Mistakes Developers Make


By   Fran Jakubowicz SEO
Uncategorized
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As a ten year old digital marketing agency we’ve worked with developers at all levels – from big shot design and development teams in NYC to offshore dev teams – and for the most part it’s been a privilege to learn from and work with all of them. That...
What The Heck Is a Digital Lead Generation Funnel?

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What The Heck Is a Digital Lead Generation Funnel?


By   Fran Jakubowicz Lead Generation
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  Like the proverbial White Rabbit in Wonderland, we digital marketers are tasked with the job of taking customers on a (sometimes complex) journey to explore new ground. One such journey relies on the use of a lead funnels to take prospective customers through a...
Checklist: Choose the Right Digital Marketing Agency For Your Business

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Checklist: Choose the Right Digital Marketing Agency For Your Business


By   Fran Jakubowicz Uncategorized
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A successful relationship with a digital marketing agency should last for years, act like an extension of your marketing team and help you achieve your online goals.  And not just website goals. Your digital marketing agency may be responsible for other digital...
5 LinkedIn Profile Optimization Tips For Selling Success

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5 LinkedIn Profile Optimization Tips For Selling Success


By   Fran Jakubowicz Digital Marketing
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LinkedIn reportedly has over 575 million members worldwide and  is the top social media channel for business networking and sales prospecting.  Virtually all Fortune 500 execs are on LinkedIn and over 74% of them are signing in to their accounts daily. This type of...