Blog

September 26, 2021

Optimization in Performance-Based Digital Marketing

Quantifying the results of marketing activities has become much more feasible with the advancement of digital marketing’s tracking capabilities.  The availability to gather ever-sharper data has […]
September 15, 2021

Lead Generation Ads vs. Engagement Ads: Why Both Really Matter

Ninety-five percent of my team’s day is spent ideating and building lead generation campaigns for our clients.  From deliberating over ad messaging, conversion funnels, and landing […]
July 15, 2021

You Can’t Run a Digital Marketing Agency in 2021 Without These 22 Tools

It’s a mad digital world and to make sense of it, your marketing team is going to need a comprehensive digital toolbox at their fingertips. But […]
May 2, 2021

A LinkedIn Social Experiment Revealed 🧪To Pod or Not To Pod

At the time of writing I am 6 days into running a 7 day poll on my LinkedIn profile entitled To Pod or Not to Pod – […]
March 30, 2021

The Death of Cookies and the Truth About FLOC: What is a PPC Marketer to Do?

Online advertisers have been using cookies for years to track user data, including sites they visit and other performance benefits, in order to serve them relevant […]
March 3, 2021

Use These 3 Hacks To Spy On Your Competition’s Ads

We’re all curious to know what types of ads our competitors are using and what ad strategies they’re implementing to win business. The goal here is […]
February 7, 2021

Why You Should Be Using Testimonials For Lead Generation

Testimonials are a powerful lead generation tool – that’s why they dominate ads, landing pages and social channels. Simply stated they convert.  As a company, there […]
February 1, 2021

The Power of the Picture – How Images Drive Engagement

 “A picture is worth a thousand words” Marketing copy is a very powerful tool. Shareable, exigent and persuasive copywriting is a marketer’s best friend.  When all […]
January 5, 2021

Google Ads Is Going Rogue

Artificial intelligence. Machine learning.  These are buzzwords being used ad-nauseum (even more than the word “buzzword” itself) by Google & Facebook to explain how their systems […]