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Why Private Messaging Is The Next Big Thing For Lead Generation

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Why Private Messaging Is The Next Big Thing For Lead Generation


By   Fran Jakubowicz Facebook
Lead Generation
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Last month, Facebook CEO Mark Zuckerberg wrote a long post on the future of private messaging entitled “A privacy-focused vision for social networking,” where he states that private messaging will soon outperform open platforms: “As I think about the future of the...
5 Big SEO Mistakes Developers Make

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5 Big SEO Mistakes Developers Make


By   Fran Jakubowicz SEO
Uncategorized
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As a ten year old digital marketing agency we’ve worked with developers at all levels – from big shot design and development teams in NYC to offshore dev teams – and for the most part it’s been a privilege to learn from and work with all of them. That...
What The Heck Is a Digital Lead Generation Funnel?

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What The Heck Is a Digital Lead Generation Funnel?


By   Fran Jakubowicz Lead Generation
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  Like the proverbial White Rabbit in Wonderland, we digital marketers are tasked with the job of taking customers on a (sometimes complex) journey to explore new ground. One such journey relies on the use of a lead funnels to take prospective customers through a...
Checklist: Choose the Right Digital Marketing Agency For Your Business

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Checklist: Choose the Right Digital Marketing Agency For Your Business


By   Fran Jakubowicz Uncategorized
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A successful relationship with a digital marketing agency should last for years, act like an extension of your marketing team and help you achieve your online goals.  And not just website goals. Your digital marketing agency may be responsible for other digital...
5 LinkedIn Profile Optimization Tips For Selling Success

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5 LinkedIn Profile Optimization Tips For Selling Success


By   Fran Jakubowicz Digital Marketing
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LinkedIn reportedly has over 575 million members worldwide and  is the top social media channel for business networking and sales prospecting.  Virtually all Fortune 500 execs are on LinkedIn and over 74% of them are signing in to their accounts daily. This type of...
Look Out!  Google Adwords Ad Suggestions Are Here!

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Look Out! Google Adwords Ad Suggestions Are Here!


By   Sol Jakubowicz Digital Marketing
PPC
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Google Adwords Ad Suggestions: They were rolled out in a limited fashion last year, but they are now coming on strong. In an effort to help improve its already awesome machine learning, Google is now insisting that ad groups have a minimum of 3 ads.  (They are...
5 Official Facebook Tools That Will Make Your Life Easier

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5 Official Facebook Tools That Will Make Your Life Easier


By   Shoshi Shapiro Facebook
Social Media
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While all digital marketers like to gripe about this ever popular social network, Facebook Tools are effective and free that can make your campaign management and execution so much easier.  Here are 5 of my favorites.   Creative Hub: Ever want to try a new type of...
5 Google My Business (GMB) Features You’ll Want to Use in 2018

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5 Google My Business (GMB) Features You’ll Want to Use in 2018


By   Fran Jakubowicz Advanced SEO Techniques
Local SEO
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Google My Business (GMB) listings is the first step local marketers and small businesses take to garner a local business presence in Google search and map results.  Similar to Yelp and Yellow Pages, GMB is a great way to showcase your brand, physical location(s),...
Never Underestimate The Power of an Image In Your Ads

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Never Underestimate The Power of an Image In Your Ads


By   Shoshi Shapiro Articles
Digital Marketing
Social Media
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Your ad is your image!  Yes, you should write engaging text, edit it, spell check it, test a long vs.  short text version, but when all is said and done, your image is the single most compelling element to garner your target audience’s attention and get them to click...
Facebook Conundrum

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Facebook Conundrum


By   Yehudis Hoschander Articles
Digital Marketing
Facebook
Social Media
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Digital ad platforms have exploded over the past few years, and if implemented correctly, can provide businesses of all sizes with ad-targeting opportunities which were unheard of in the past. But as great as these platforms are, we sometimes encounter cases which...