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Qualifying Your Sales Leads and (The Art Of) Closing Them

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Qualifying Your Sales Leads and (The Art Of) Closing Them


By   Fran Jakubowicz Digital Marketing
Lead Generation
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Whether you are a global company or a local startup, leads are the lifeblood of your business. The system of qualifying a lead so that it becomes “sales ready” is a burning issue for many marketing and sales teams, hand in hand with the need for effective...
GDPR Myths Exposed (With Special Relevance to Lead Generation)

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It’s all about the privacy policy or “all I need is a GDPR privacy policy” No…. its not all about the privacy policy. You do of course need a privacy  policy, but the privacy policy is not the issue. Even the best written privacy policy is not going to cure GDPR...
5 Trade Show Marketing Tips To Increase Leads

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5 Trade Show Marketing Tips To Increase Leads


By   Fran Jakubowicz Lead Generation
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Some might wonder why a digital marketing agency owner would write a blog about something as traditional (and non-digital) as Trade Show Marketing.  Trade shows provide immeasurable value including brand exposure, showcasing of new products and services and the...
Before You Run a CRO Test Do This

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Before You Run a CRO Test Do This


By   Fran Jakubowicz Conversion Rate Optimization (CRO)
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This article won’t provide you with a list of the top 100 CRO tactics to help increase conversions. Not even a top 10 list.  The reason is this. Before testing CRO randomly, before swapping out images, call to action buttons or landing page copy, you first need...
The State of Micro Influencer Marketing In 2019

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The State of Micro Influencer Marketing In 2019


By   Fran Jakubowicz Social Media
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This article isn’t about AAri, the 18 year old Instagram fashion influencer who admitted last week that she failed to sell 36 t-shirts to her two million Instagram followers. This article is also not about the thousands of “macro-influencers” on Instagram who are...