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Infographic: Millennials Prefer Live Chat for Speed and Convenience


By   Shoshi Shapiro Millenial Marketing
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      With 80 million members of the largest generation in U.S. history who have a spending power of $200 billion annually by 2017, the Millennials are a target audience you can’t afford to ignore.  Millennials expect a fast response from customer...

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Social Media And SEO


By   Shoshi Shapiro SEO
Social Media
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Do social signals and links from Facebook and Twitter factor into the Google search algorithm? The short answer is no, Google does NOT use social media data in their search results BUT that does not sufficiently tell the whole story. The History of Social Media and...

9

Maximize Your Facebook For Business Page Impressions


By   Shoshi Shapiro Facebook
Social Media
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Organic Reach on Facebook is NOT dead Every social media marketer and business owner who has been using Facebook for more than a year or two understands the frustration that I am referring to when I say that it is extremely disheartening to take a look at the number...

5

How to Connect Your Google+ Business Page to Google Maps


By   Fran Jakubowicz Google+
SEO
Social Media
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Why Your Business Has 2 Google+ Pages & How to Merge Your Maps & Reviews With Your Google+ Page Google+ for business has so far been easy and straightforward. You create a Brand Page for your business, join communities, interact with your communities/experts...

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Marketing to Millennials Requires Authentic Interaction


By   Fran Jakubowicz Millenial Marketing
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Here’s an interesting fact: Millennials (a group which consists of people born roughly between 1980 & 2001) are the largest target market in existence. They are bigger than the Baby Boomers, Generation X, and any other generation that you can think of. So,...

15

Incorporating Co-Citation Strategies for Local SEO


By   Fran Jakubowicz SEO
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What is SEO Co-Citation? Co-citation is similar to traditional link building in that it refers to the similarities between two web pages.  In the case of co-citation as opposed to link building, the process of co-citation requires that a third-party webpage mentions...

17

Incorporation of Company Branding and SEO


By   Fran Jakubowicz Advanced SEO Techniques
Brand development
SEO
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SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with...

17

Strategic Use of Images in Search Engine Optimization


By   Fran Jakubowicz Advanced SEO Techniques
SEO
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When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an...

17

Google now discounts all reciprocal links


By   Fran Jakubowicz Advanced SEO Techniques
Business advice
SEO
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For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the...

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Absolute Links vs. Relative Links – SEO Value


By   Fran Jakubowicz Advanced SEO Techniques
Business advice
SEO
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The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe...