Blog

May 2, 2021

A LinkedIn Social Experiment Revealed 🧪To Pod or Not To Pod

At the time of writing I am 6 days into running a 7 day poll on my LinkedIn profile entitled To Pod or Not to Pod – […]
March 30, 2021

The Death of Cookies and the Truth About FLOC: What is a PPC Marketer to Do?

Online advertisers have been using cookies for years to track user data, including sites they visit and other performance benefits, in order to serve them relevant […]
March 3, 2021

Use These 3 Hacks To Spy On Your Competition’s Ads

We’re all curious to know what types of ads our competitors are using and what ad strategies they’re implementing to win business. The goal here is […]
February 7, 2021

Why You Should Be Using Testimonials For Lead Generation

Testimonials are a powerful lead generation tool – that’s why they dominate ads, landing pages and social channels. Simply stated they convert.  As a company, there […]
February 1, 2021

The Power of the Picture – How Images Drive Engagement

 “A picture is worth a thousand words” Marketing copy is a very powerful tool. Shareable, exigent and persuasive copywriting is a marketer’s best friend.  When all […]
January 5, 2021

Google Ads Is Going Rogue

Artificial intelligence. Machine learning.  These are buzzwords being used ad-nauseum (even more than the word “buzzword” itself) by Google & Facebook to explain how their systems […]
December 23, 2020

Why Interactive Video is a Game Changer for Marketers

Marketers will barely raise an eyebrow to learn that 82% of online consumer traffic will come from video in 2021, according to an annual report from […]
November 16, 2020

Google For Nonprofits: Tips to Optimize Your 10K in Free Monthly Ad Spend

One out of four nonprofit organizations has never heard of Google For Nonprofits and that’s a terrible shame. This free program for organizations that qualify, gives […]
August 2, 2020

4 Digital Strategies to Help Adapt Your Business During COVID

With the global onslaught of COVID-19, a massive shift has taken place, presenting marketers and business owners with brand new consumer behaviors.  In a clever article […]