40Nuggets Case Study Results: Fantastic Conversion Rate

By   Fran Jakubowicz Conversion Rate Optimization (CRO)
The challenge: A Baltimore based furniture chain wanted to use their website to increase sales in their brick-and-mortar store, while still maintaining sales in their online store. The Result: Fantastic conversion rates, which incentivized more shoppers to visit the...


An Irony-Filled Example Of How Google Really Is The Best Search Engine

By   Barry Buckman Uncategorized
As Bing, Yahoo and other search engines scratch and claw to dig into Google’s enormous market share, their biggest challenge is the need to get the general public to break the habit of automatically & unconsciously turning to Google any time they need to find...


LinkedIn for Business: Do I Really Need It?

By   Shoshi Shapiro Social Media
The very short answer is yes, you do.  But truthfully the answer varies depending on what type of business you own, what you hope to accomplish on LinkedIn and the extent of your knowledge of the ins and outs of how to use LinkedIn for business. Opening a LinkedIn...


Infographic: Millennials Prefer Live Chat for Speed and Convenience

By   Shoshi Shapiro Millenial Marketing
      With 80 million members of the largest generation in U.S. history who have a spending power of $200 billion annually by 2017, the Millennials are a target audience you can’t afford to ignore.  Millennials expect a fast response from customer...


Social Media And SEO

By   Shoshi Shapiro SEO
Social Media
Do social signals and links from Facebook and Twitter factor into the Google search algorithm? The short answer is no, Google does NOT use social media data in their search results BUT that does not sufficiently tell the whole story. The History of Social Media and...


Maximize Your Facebook For Business Page Impressions

By   Shoshi Shapiro Facebook
Social Media
Organic Reach on Facebook is NOT dead Every social media marketer and business owner who has been using Facebook for more than a year or two understands the frustration that I am referring to when I say that it is extremely disheartening to take a look at the number...


How to Connect Your Google+ Business Page to Google Maps

By   Fran Jakubowicz Google+
Social Media
Why Your Business Has 2 Google+ Pages & How to Merge Your Maps & Reviews With Your Google+ Page Google+ for business has so far been easy and straightforward. You create a Brand Page for your business, join communities, interact with your communities/experts...


Marketing to Millennials Requires Authentic Interaction

By   Fran Jakubowicz Millenial Marketing
Here’s an interesting fact: Millennials (a group which consists of people born roughly between 1980 & 2001) are the largest target market in existence. They are bigger than the Baby Boomers, Generation X, and any other generation that you can think of. So,...