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September 26, 2021
Quantifying the results of marketing activities has become much more feasible with the advancement of digital marketing’s tracking capabilities. The availability to gather ever-sharper data has […]
Yair Elsner September 26, 2021September 15, 2021
Ninety-five percent of my team’s day is spent ideating and building lead generation campaigns for our clients. From deliberating over ad messaging, conversion funnels, and landing […]
Fran Jakubowicz September 15, 2021July 15, 2021
It’s a mad digital world and to make sense of it, your marketing team is going to need a comprehensive digital toolbox at their fingertips. But […]
Fran Jakubowicz July 15, 2021May 2, 2021
At the time of writing I am 6 days into running a 7 day poll on my LinkedIn profile entitled To Pod or Not to Pod – […]
Fran Jakubowicz May 2, 2021March 3, 2021
We’re all curious to know what types of ads our competitors are using and what ad strategies they’re implementing to win business. The goal here is […]
Fran Jakubowicz March 3, 2021February 7, 2021
Testimonials are a powerful lead generation tool – that’s why they dominate ads, landing pages and social channels. Simply stated they convert. As a company, there […]
Fran Jakubowicz February 7, 2021February 1, 2021
“A picture is worth a thousand words” Marketing copy is a very powerful tool. Shareable, exigent and persuasive copywriting is a marketer’s best friend. When all […]
Fran Jakubowicz February 1, 2021January 5, 2021
Artificial intelligence. Machine learning. These are buzzwords being used ad-nauseum (even more than the word “buzzword” itself) by Google & Facebook to explain how their systems […]
Barry Buckman January 5, 2021December 23, 2020
Marketers will barely raise an eyebrow to learn that 82% of online consumer traffic will come from video in 2021, according to an annual report from […]
Fran Jakubowicz December 23, 2020