Advanced SEO Techniques

September 1, 2022

The Big Question About “Google’s Helpful Content Update”

Google has announced another algorithm update, as they frequently do. This one, named the “Helpful Content Update” may prove be unique in its scale and impact.  […]
February 26, 2020

5 Google My Business (GMB) Features You’ll Want to Use in 2020

Google My Business (GMB) listings is the first step local marketers and small businesses take to garner a local business presence in Google search and map […]
May 28, 2017

Google’s Reminder About “Spammy Links”: Is an Update Imminent?

Does  a Google Reminder About Link Spam Mean an Update is Imminent? Google just issued a  reminder about links in large-scale article campaigns  on it’s official […]
April 17, 2014

Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. […]
April 17, 2014

Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while […]
April 17, 2014

Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal […]
January 27, 2014

Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely […]
January 21, 2014

The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking […]