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5 Google My Business (GMB) Features You’ll Want to Use in 2018

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5 Google My Business (GMB) Features You’ll Want to Use in 2018


By   Fran Jakubowicz Advanced SEO Techniques
Local SEO
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Google My Business (GMB) listings is the first step local marketers and small businesses take to garner a local business presence in Google search and map results.  Similar to Yelp and Yellow Pages, GMB is a great way to showcase your brand, physical location(s),...

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Google’s Reminder About “Spammy Links”: Is an Update Imminent?


By   Sol Jakubowicz Advanced SEO Techniques
SEO
Uncategorized
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Does  a Google Reminder About Link Spam Mean an Update is Imminent? Google just issued a  reminder about links in large-scale article campaigns  on it’s official Webmaster website.     The reminder was exactly that – a reminder.  There were no...

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Incorporation of Company Branding and SEO


By   Fran Jakubowicz Advanced SEO Techniques
Brand development
SEO
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SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with...

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Strategic Use of Images in Search Engine Optimization


By   Fran Jakubowicz Advanced SEO Techniques
SEO
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When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an...

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Google now discounts all reciprocal links


By   Fran Jakubowicz Advanced SEO Techniques
Business advice
SEO
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For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the...

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Absolute Links vs. Relative Links – SEO Value


By   Fran Jakubowicz Advanced SEO Techniques
Business advice
SEO
0  comments
The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe...