Power of an Image In Your Ads

Never Underestimate The Power of an Image In Your Ads

Your ad is your image!  Yes, you should write engaging text, edit it, spell check it, test a long vs.  short text version, but when all is said and done, your image is the single most compelling element to garner your target audience’s attention and get them to click on your ad. 65% of the population are visual learners and a large percentage of the human brain dedicates itself to visual processing.  I am not a graphic designer or [...]

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Facebook Bug

Facebook Conundrum

Digital ad platforms have exploded over the past few years, and if implemented correctly, can provide businesses of all sizes with ad-targeting opportunities which were unheard of in the past.But as great as these platforms are, we sometimes encounter cases which remind us that they are also imperfect works-in-progress, and are often crawling with bugs. Facebook is kind of notorious in this regard. There have been a number of instances where Facebook has come out and admitted to inaccuracies [...]

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SEO in 2018: Content needs to answer personalized questions

SEO in 2018: Content as a “Personal Advisor”?

SEO in 2018:  Expectations for search engines have changed dramatically over the last few years.  In the old days (about 2 years ago), people would expect their search engine to act like an algorithm and spew out answers.  Today, people are expecting a “personal advisor”.Search Engines as Personal AdvisorsIn this article on thinkwithGoogle, Lisa Gevelber very succinctly gives us some great insight into this phenomenon.  In SEO speak, it means that users are searching by using longer tailed keywords.  Instead of searching for comfortable [...]

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