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Never Underestimate The Power of an Image In Your Ads

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Never Underestimate The Power of an Image In Your Ads


By   Shoshi Shapiro Articles
Digital Marketing
Social Media
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Your ad is your image!  Yes, you should write engaging text, edit it, spell check it, test a long vs.  short text version, but when all is said and done, your image is the single most compelling element to garner your target audience’s attention and get them to click...
Facebook Conundrum

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Facebook Conundrum


By   Yehudis Hoschander Articles
Digital Marketing
Facebook
Social Media
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Digital ad platforms have exploded over the past few years, and if implemented correctly, can provide businesses of all sizes with ad-targeting opportunities which were unheard of in the past. But as great as these platforms are, we sometimes encounter cases which...
SEO in 2018: Content as a “Personal Advisor”?

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SEO in 2018: Content as a “Personal Advisor”?


By   Sol Jakubowicz Articles
SEO
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SEO in 2018:  Expectations for search engines have changed dramatically over the last few years.  In the old days (about 2 years ago), people would expect their search engine to act like an algorithm and spew out answers.  Today, people are expecting a “personal...