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Why You Should Be Using Testimonials For Lead Generation

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Why You Should Be Using Testimonials For Lead Generation


By   Fran Jakubowicz Brand development
Digital Marketing
Lead Generation
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Testimonials are a powerful lead generation tool – that’s why they dominate ads, landing pages and social channels. Simply stated they convert.  As a company, there are only a few ways in which you can prove your track record, expertise, and legitimacy to...

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Incorporation of Company Branding and SEO


By   Fran Jakubowicz Advanced SEO Techniques
Brand development
SEO
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SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with...