Using Testimonials For Lead Generation

Why You Should Be Using Testimonials For Lead Generation

Testimonials are a powerful lead generation tool – that’s why they dominate ads, landing pages and social channels. Simply stated they convert.As a company, there are only a few ways in which you can prove your track record, expertise, and legitimacy to potential new clients in a way that will transition them from a “searching to signing” stage. Some of these tactics may include case studies or white papers to showcase your unique product or service. While important, they [...]

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Linkedin Profile Tips

5 LinkedIn Profile Optimization Tips For Selling Success

LinkedIn reportedly has over 575 million members worldwide and  is the top social media channel for business networking and sales prospecting.  Virtually all Fortune 500 execs are on LinkedIn and over 74% of them are signing in to their accounts daily.This type of engagement helps to explain why LinkedIn generates more leads than Instagram, Facebook or Twitter, driving the highest B2B conversion rates of any other social network.  What’s more, LinkedIn has developed a Social Selling Index (SSI) as a performance metric.  According [...]

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Google Adwords Ads Suggestions

Look Out! Google Adwords Ad Suggestions Are Here!

Google Adwords Ad Suggestions:They were rolled out in a limited fashion last year, but they are now coming on strong.In an effort to help improve its already awesome machine learning, Google is now insisting that ad groups have a minimum of 3 ads.  (They are suggesting 3 – 5 ads per ad group).  Ad groups that currently only have 1 or 2 ads in an ad group will get ad suggestions from Google.  On the one hand, this can [...]

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Power of an Image In Your Ads

Never Underestimate The Power of an Image In Your Ads

Your ad is your image!  Yes, you should write engaging text, edit it, spell check it, test a long vs.  short text version, but when all is said and done, your image is the single most compelling element to garner your target audience’s attention and get them to click on your ad. 65% of the population are visual learners and a large percentage of the human brain dedicates itself to visual processing.  I am not a graphic designer or [...]

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Facebook Bug

Facebook Conundrum

Digital ad platforms have exploded over the past few years, and if implemented correctly, can provide businesses of all sizes with ad-targeting opportunities which were unheard of in the past.But as great as these platforms are, we sometimes encounter cases which remind us that they are also imperfect works-in-progress, and are often crawling with bugs. Facebook is kind of notorious in this regard. There have been a number of instances where Facebook has come out and admitted to inaccuracies [...]

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Adwords

Hey, Google…Don’t You Want Advertisers To Succeed?

3 Ways That Adwords’ Default Settings Cause Wasted Ad SpendHere’s the thing with Adwords: Google designed it to be simple enough that pretty much anyone who knows how to type can set up a campaign, and think to themselves, “Gee, I think I did a pretty good job there. That wasn’t too hard.”  The fact is, though, that unless you are someone who really, truly, knows what you are doing, then there is a 99.99999% probability that your Adwords [...]

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The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but [...]

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Can Any Inbound Linking Hurt My Ranking?

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any inbound linking.On the other hand, you can be penalized for illegitimate external linking. It is highly advised that you not link to any website [...]

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