Digital Marketing

September 15, 2021
Engagement Ads vs Lead Generation Ads

Lead Generation Ads vs. Engagement Ads: Why Both Really Matter

Ninety-five percent of my team’s day is spent ideating and building lead generation campaigns for our clients.  From deliberating over ad messaging, conversion funnels, and landing […]
July 15, 2021
Top digital marketing tools in 2021

You Can’t Run a Digital Marketing Agency in 2021 Without These 22 Tools

It’s a mad digital world and to make sense of it, your marketing team is going to need a comprehensive digital toolbox at their fingertips. But […]
March 30, 2021
The Death of Cookies and the Truth About FLoC: What is a PPC Marketer to Do?

The Death of Cookies and the Truth About FLOC: What is a PPC Marketer to Do?

Online advertisers have been using cookies for years to track user data, including sites they visit and other performance benefits, in order to serve them relevant […]
March 3, 2021
3 Hacks to Spy on Your Competition

Use These 3 Hacks To Spy On Your Competition’s Ads

We’re all curious to know what types of ads our competitors are using and what ad strategies they’re implementing to win business. The goal here is […]
February 7, 2021
Using Testimonials For Lead Generation

Why You Should Be Using Testimonials For Lead Generation

Testimonials are a powerful lead generation tool – that’s why they dominate ads, landing pages and social channels. Simply stated they convert.  As a company, there […]
February 1, 2021
social media images

The Power of the Picture – How Images Drive Engagement

 “A picture is worth a thousand words” Marketing copy is a very powerful tool. Shareable, exigent and persuasive copywriting is a marketer’s best friend.  When all […]
May 14, 2020
AI Marketing

4 Ways AI is Transforming The Digital Marketing Landscape

“Artificial intelligence (AI) may be mankind’s most astonishing creation to date”.  Business Insider Coined by a group of mathematicians in 1956,  Artificial Intelligence (AI)  was devised, in […]
February 5, 2020
How To Qualify a Lead

Qualifying Your Sales Leads and (The Art Of) Closing Them

Whether you are a global company or a local startup, leads are the lifeblood of your business. The system of qualifying a lead so that it […]
December 5, 2019
Lead Generation Tactics 2020

Want To Increase Lead Acquisition By 200%? These Digital Lead Generation Tactics Really Work

Leads are the lifeblood of any business and lead forms are currently one of the primary ways marketers generate leads.  Unfortunately, the average conversion rate on […]