Digital Marketing

July 14, 2024

10 LinkedIn Profile Optimization Tips For Selling Success

LinkedIn reportedly has over  1 billion registered members from over 200 countries and territories. According to Statista, LinkedIn’s user base is expected to continue to increase between 2024 […]
May 6, 2024

The Cookie Chronicles: Business Navigation in a Post-Cookie Marketing World

As business leaders, we’re constantly steering through the currents of technology and consumer trends. However, there’s a looming shift that threatens to reshape the very bedrock […]
February 15, 2024

The Death of Cookies and the Truth About FLOC: What is a PPC Marketer to Do? (Updated)

This article has been updated to reflect changes in 2024 Recent Developments in Digital Advertising and Privacy Google announced a significant shift in its approach to […]
January 30, 2024

It’s All About User Intent Baby

Customer Intent, often referred to as user intent when discussing online behavior, pertains to the underlying motives that drive a prospective buyer’s online interactions. As digital […]
December 16, 2023

SEO Insights from Israel-Related Queries

SEO Insights Based on Israel Related Queries What insights can we glean about SEO from examining Search Engine Results Pages (SERPs) tailored to Israel-related queries? Israel […]
August 30, 2023

The Ultimate Face-off: Display Ads vs. Search Ads – Which Strategy Reigns Supreme?

  In digital advertising, where every click counts, the struggle between investing in Display Ads vs. Search Ads continues to plague advertisers. Advertising decisions can shape […]
March 22, 2023

📹Thinking of Hiring a Marketing Agency? Take These 7 Steps

Whether you are a start-up or enterprise company if you require the support of a marketing agency ensure you are doing your due diligence in vetting […]
March 14, 2023

📹Social Proof in 36 Seconds: What it is and How to Use it

In a recent interview with Yaakov Citron of the Solo2CEO Podcast, I took a few moments to discuss the importance of social proof in digital marketing.  […]
June 1, 2022

SEO vs. PPC vs. SMM – Where Best To Invest Your Marketing Muscle

This blog has been co-authored by Barry Buckman and Fran Jakubowicz An interesting back story. In a recent LinkedIn post, I asked marketing colleagues the following:  […]