Digital Marketing

February 15, 2024

The Death of Cookies and the Truth About FLOC: What is a PPC Marketer to Do? (Updated)

This article has been updated to reflect changes in 2024 Recent Developments in Digital Advertising and Privacy Google announced a significant shift in its approach to […]
January 30, 2024

It’s All About User Intent Baby

Customer Intent, often referred to as user intent when discussing online behavior, pertains to the underlying motives that drive a prospective buyer’s online interactions. As digital […]
December 16, 2023

SEO Insights from Israel-Related Queries

SEO Insights Based on Israel Related Queries What insights can we glean about SEO from examining Search Engine Results Pages (SERPs) tailored to Israel-related queries? Israel […]
August 30, 2023

The Ultimate Face-off: Display Ads vs. Search Ads – Which Strategy Reigns Supreme?

  In digital advertising, where every click counts, the struggle between investing in Display Ads vs. Search Ads continues to plague advertisers. Advertising decisions can shape […]
March 22, 2023

📹Thinking of Hiring a Marketing Agency? Take These 7 Steps

Whether you are a start-up or enterprise company if you require the support of a marketing agency ensure you are doing your due diligence in vetting […]
March 14, 2023

📹Social Proof in 36 Seconds: What it is and How to Use it

In a recent interview with Yaakov Citron of the Solo2CEO Podcast, I took a few moments to discuss the importance of social proof in digital marketing.  […]
June 1, 2022

SEO vs. PPC vs. SMM – Where Best To Invest Your Marketing Muscle

This blog has been co-authored by Barry Buckman and Fran Jakubowicz An interesting back story. In a recent LinkedIn post, I asked marketing colleagues the following:  […]
February 3, 2022

35 Key Digital Lead Generation Terms You Need to Know in 2022

If your company is planning on diving into digital lead generation in 2022 you’ve got to be equipped. We’ve compiled these 35 must-know terms, some of […]
September 26, 2021

Optimization in Performance-Based Digital Marketing

Quantifying the results of marketing activities has become much more feasible with the advancement of digital marketing’s tracking capabilities.  The availability to gather ever-sharper data has […]