Digital Marketing

January 30, 2018

Facebook Conundrum

Digital ad platforms have exploded over the past few years, and if implemented correctly, can provide businesses of all sizes with ad-targeting opportunities which were unheard […]
January 25, 2018

Hey, Google…Don’t You Want Advertisers To Succeed?

3 Ways That Adwords’ Default Settings Cause Wasted Ad Spend Here’s the thing with Adwords: Google designed it to be simple enough that pretty much anyone […]
January 21, 2014

The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking […]
January 17, 2014

Can Any Inbound Linking Hurt My Ranking?

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your […]