Digital Marketing

January 30, 2019

5 LinkedIn Profile Optimization Tips For Selling Success

LinkedIn reportedly has over 575 million members worldwide and  is the top social media channel for business networking and sales prospecting.  Virtually all Fortune 500 execs are on […]
April 10, 2018

Look Out! Google Adwords Ad Suggestions Are Here!

Google Adwords Ad Suggestions: They were rolled out in a limited fashion last year, but they are now coming on strong. In an effort to help […]
February 1, 2018

Never Underestimate The Power of an Image In Your Ads

Your ad is your image!  Yes, you should write engaging text, edit it, spell check it, test a long vs.  short text version, but when all […]
January 30, 2018

Facebook Conundrum

Digital ad platforms have exploded over the past few years, and if implemented correctly, can provide businesses of all sizes with ad-targeting opportunities which were unheard […]
January 25, 2018

Hey, Google…Don’t You Want Advertisers To Succeed?

3 Ways That Adwords’ Default Settings Cause Wasted Ad Spend Here’s the thing with Adwords: Google designed it to be simple enough that pretty much anyone […]
January 21, 2014

The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking […]
January 17, 2014

Can Any Inbound Linking Hurt My Ranking?

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your […]