Lead Generation With Facebook Messenger Ads

Why Private Messaging Is The Next Big Thing For Lead Generation

Last month, Facebook CEO Mark Zuckerberg wrote a long post on the future of private messaging entitled “A privacy-focused vision for social networking,” where he states that private messaging will soon outperform open platforms: “As I think about the future of the internet, I believe a privacy-focused communications platform will become even more important than today’s open platforms,” Zuckerberg wrote. “I expect future versions of Messenger and WhatsApp to become the main ways people communicate on the Facebook network.”As [...]

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Facebook Tools

5 Official Facebook Tools That Will Make Your Life Easier

While all digital marketers like to gripe about this ever popular social network, Facebook Tools are effective and free that can make your campaign management and execution so much easier. Here are 5 of my favorites.  Creative Hub: Ever want to try a new type of Facebook ad but didn’t want to create a new campaign in ads  manager where everyone with access to the account can see it?  Or did you want to perfect your ad concept, creatives or ad copy [...]

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Facebook Bug

Facebook Conundrum

Digital ad platforms have exploded over the past few years, and if implemented correctly, can provide businesses of all sizes with ad-targeting opportunities which were unheard of in the past.But as great as these platforms are, we sometimes encounter cases which remind us that they are also imperfect works-in-progress, and are often crawling with bugs. Facebook is kind of notorious in this regard. There have been a number of instances where Facebook has come out and admitted to inaccuracies [...]

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Maximize Your Facebook For Business Page Impressions

Organic Reach on Facebook is NOT deadEvery social media marketer and business owner who has been using Facebook for more than a year or two understands the frustration that I am referring to when I say that it is extremely disheartening to take a look at the number of impressions that a post that you thought was really great (and 2 years ago would have gotten fabulous organic reach) and see this:At one point, in an attempt to relieve [...]

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