Lead Generation

April 13, 2023

Speed to Lead: How Quickly Should You Be Responding to Inbound Leads?

What’s The Best Lead Response Time? Think Speed to Lead Speed to lead is the amount of time it takes to respond to an inbound lead once […]
February 17, 2022

Lead Generation? Stay Focused on Revenue Generation.

Lead Generation? Revenue Generation is Your Slam Dunk. The term “lead generation” is widely used in sales and marketing. Yet a more accurate nomenclature would be […]
February 3, 2022

35 Key Digital Lead Generation Terms You Need to Know in 2022

If your company is planning on diving into digital lead generation in 2022 you’ve got to be equipped. We’ve compiled these 35 must-know terms, some of […]
September 15, 2021

Lead Generation Ads vs. Engagement Ads: Why Both Really Matter

Ninety-five percent of my team’s day is spent ideating and building lead generation campaigns for our clients.  From deliberating over ad messaging, conversion funnels, and landing […]
February 7, 2021

Why You Should Be Using Testimonials For Lead Generation

Testimonials are a powerful lead generation tool – that’s why they dominate ads, landing pages and social channels. Simply stated they convert.  As a company, there […]
February 5, 2020

Qualifying Your Sales Leads and (The Art Of) Closing Them

Whether you are a global company or a local startup, leads are the lifeblood of your business. The system of qualifying a lead so that it […]
December 5, 2019

Want To Increase Lead Acquisition By 200%? These Digital Lead Generation Tactics Really Work

Leads are the lifeblood of any business and lead forms are currently one of the primary ways marketers generate leads.  Unfortunately, the average conversion rate on […]
November 11, 2019

5 Trade Show Marketing Tips To Increase Leads

Some might wonder why a digital marketing agency owner would write a blog about something as traditional (and non-digital) as Trade Show Marketing.  Trade shows provide […]
April 28, 2019

Hey Lawyers – Your Leaky Google Ad Strategies Are Costing You!

Lawyers are wrestling for cost-effective, qualified leads for their firms but because of the incredibly competitive digital playing field, the cost per qualified lead has spun […]