With 80 million members of the largest generation in U.S. history who have a spending power of $200 billion annually by 2017, the Millennials are a target audience you can’t afford to ignore. Millennials expect a fast response from customer service, access to brands anytime, anywhere and they prefer to communicate via text. For businesses this means that you must have live chat.
Marketing to Millennials Requires Authentic InteractionHere’s an interesting fact: Millennials (a group which consists of people born roughly between 1980 & 2001) are the largest target market in existence. They are bigger than the Baby Boomers, Generation X, and any other generation that you can think of.So, the Earth is crawling with these people, and marketers (as they are known to do) have taken note.But marketing to millennials (a generation which, by the way, will be worth $200 billion [...]