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Google Ads Is Going Rogue

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Google Ads Is Going Rogue


By   Barry Buckman PPC
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Artificial intelligence. Machine learning.  These are buzzwords being used ad-nauseum (even more than the word “buzzword” itself) by Google & Facebook to explain how their systems know better than us humans when it comes to ad targeting. They say that rather than...
Look Out!  Google Adwords Ad Suggestions Are Here!

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Look Out! Google Adwords Ad Suggestions Are Here!


By   Sol Jakubowicz Digital Marketing
PPC
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Google Adwords Ad Suggestions: They were rolled out in a limited fashion last year, but they are now coming on strong. In an effort to help improve its already awesome machine learning, Google is now insisting that ad groups have a minimum of 3 ads.  (They are...