March 26, 2024

Digital Marketing Strategies Playbook: Your Employment Law Practice Needs Cases, Here’s How to Get Them

  It’s a tough playground for employment law firms and having a strategic digital marketing plan will help you stay relevant in a crowded market. Getting […]
August 30, 2023

The Ultimate Face-off: Display Ads vs. Search Ads – Which Strategy Reigns Supreme?

  In digital advertising, where every click counts, the struggle between investing in Display Ads vs. Search Ads continues to plague advertisers. Advertising decisions can shape […]
June 13, 2023

Google Ads Vs. Microsoft Bing Ads: Why Both Matter

Microsoft Advertising (Formerly Bing ads) is resurging in popularity and it’s not simply because of Microsoft’s AI-powered Bing Search engine or Microsoft’s promise of driving more […]
June 1, 2022

SEO vs. PPC vs. SMM – Where Best To Invest Your Marketing Muscle

This blog has been co-authored by Barry Buckman and Fran Jakubowicz An interesting back story. In a recent LinkedIn post, I asked marketing colleagues the following:  […]
September 26, 2021

Optimization in Performance-Based Digital Marketing

Quantifying the results of marketing activities has become much more feasible with the advancement of digital marketing’s tracking capabilities.  The availability to gather ever-sharper data has […]
January 5, 2021

Google Ads Is Going Rogue

Artificial intelligence. Machine learning.  These are buzzwords being used ad-nauseum (even more than the word “buzzword” itself) by Google & Facebook to explain how their systems […]
April 10, 2018

Look Out! Google Adwords Ad Suggestions Are Here!

Google Adwords Ad Suggestions: They were rolled out in a limited fashion last year, but they are now coming on strong. In an effort to help […]