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August 30, 2023
In digital advertising, where every click counts, the struggle between investing in Display Ads vs. Search Ads continues to plague advertisers. Advertising decisions can shape […]
Fran Jakubowicz August 30, 2023June 13, 2023
Microsoft Advertising (Formerly Bing ads) is resurging in popularity and it’s not simply because of Microsoft’s AI-powered Bing Search engine or Microsoft’s promise of driving more […]
Fran Jakubowicz June 13, 2023June 1, 2022
This blog has been co-authored by Barry Buckman and Fran Jakubowicz An interesting back story. In a recent LinkedIn post, I asked marketing colleagues the following: […]
Fran Jakubowicz June 1, 2022September 26, 2021
Quantifying the results of marketing activities has become much more feasible with the advancement of digital marketing’s tracking capabilities. The availability to gather ever-sharper data has […]
Yair Elsner September 26, 2021January 5, 2021
Artificial intelligence. Machine learning. These are buzzwords being used ad-nauseum (even more than the word “buzzword” itself) by Google & Facebook to explain how their systems […]
Barry Buckman January 5, 2021April 10, 2018
Google Adwords Ad Suggestions: They were rolled out in a limited fashion last year, but they are now coming on strong. In an effort to help […]
Sol Jakubowicz April 10, 2018