PPC

June 1, 2022

SEO vs. PPC vs. SMM – Where Best To Invest Your Marketing Muscle

This blog has been co-authored by Barry Buckman and Fran Jakubowicz An interesting back story. In a recent LinkedIn post, I asked marketing colleagues the following:  […]
September 26, 2021
Performance Based Digital Marketing

Optimization in Performance-Based Digital Marketing

Quantifying the results of marketing activities has become much more feasible with the advancement of digital marketing’s tracking capabilities.  The availability to gather ever-sharper data has […]
January 5, 2021
Google Ad keyword Targeting

Google Ads Is Going Rogue

Artificial intelligence. Machine learning.  These are buzzwords being used ad-nauseum (even more than the word “buzzword” itself) by Google & Facebook to explain how their systems […]
April 10, 2018
Google Adwords Ads Suggestions

Look Out! Google Adwords Ad Suggestions Are Here!

Google Adwords Ad Suggestions: They were rolled out in a limited fashion last year, but they are now coming on strong. In an effort to help […]