This blog has been co-authored by Barry Buckman and Fran Jakubowicz An interesting back story. In a recent LinkedIn post, I asked marketing colleagues the following: […]
Quantifying the results of marketing activities has become much more feasible with the advancement of digital marketing’s tracking capabilities. The availability to gather ever-sharper data has […]
Artificial intelligence. Machine learning. These are buzzwords being used ad-nauseum (even more than the word “buzzword” itself) by Google & Facebook to explain how their systems […]