SEO Mistakes

5 Big SEO Mistakes Developers Make

As a ten year old digital marketing agency we’ve worked with developers at all levels – from big shot design and development teams in NYC to offshore dev teams – and for the most part it’s been a privilege to learn from and work with all of them.That said, there are some common SEO mistakes that developers make, that unwittingly impact our clients, so we’ve decided to call them out.Incorrect or Missing SEO ElementsAlthough there is less emphasis on [...]

Read more...
Adwords

Hey, Google…Don’t You Want Advertisers To Succeed?

3 Ways That Adwords’ Default Settings Cause Wasted Ad SpendHere’s the thing with Adwords: Google designed it to be simple enough that pretty much anyone who knows how to type can set up a campaign, and think to themselves, “Gee, I think I did a pretty good job there. That wasn’t too hard.”  The fact is, though, that unless you are someone who really, truly, knows what you are doing, then there is a 99.99999% probability that your Adwords [...]

Read more...
SEO in 2018: Content needs to answer personalized questions

SEO in 2018: Content as a “Personal Advisor”?

SEO in 2018:  Expectations for search engines have changed dramatically over the last few years.  In the old days (about 2 years ago), people would expect their search engine to act like an algorithm and spew out answers.  Today, people are expecting a “personal advisor”.Search Engines as Personal AdvisorsIn this article on thinkwithGoogle, Lisa Gevelber very succinctly gives us some great insight into this phenomenon.  In SEO speak, it means that users are searching by using longer tailed keywords.  Instead of searching for comfortable [...]

Read more...

Google’s Reminder About “Spammy Links”: Is an Update Imminent?

Link Spam Warning. Spammy Links will affect your SEO.Does  a Google Reminder About Link Spam Mean an Update is Imminent?Google just issued a  reminder about links in large-scale article campaigns  on it’s official Webmaster website.  The reminder was exactly that – a reminder.  There were no new bombshell revelations, just a re-hash of everything that we already know (or should know) about link spam or link schemes.Bottom line is that writing great, unique content that will add to user’s experience [...]

Read more...

Social Media And SEO

Do social signals and links from Facebook and Twitter factor into the Google search algorithm?The short answer is no, Google does NOT use social media data in their search results BUT that does not sufficiently tell the whole story.The History of Social Media and SEOIn May 2010, Matt Cutts, head of Google’s Web Spam Team, mentioned in a Webmaster’s video that Google does not use social media in their ranking algorithms. In December 2010, Matt Cutts did a turn [...]

Read more...

How to Connect Your Google+ Business Page to Google Maps

Why Your Business Has 2 Google+ Pages & How to Merge Your Maps & Reviews With Your Google+ PageGoogle+ for business has so far been easy and straightforward.You create a Brand Page for your business, join communities, interact with your communities/experts in your field and share great content.So where are your Maps location and reviews? Do they fail to appear on your Google+ Brand Page? Probably. Your Maps location and reviews are on a separate Google+ page for your [...]

Read more...

Incorporating Co-Citation Strategies for Local SEO

What is SEO Co-Citation?Co-citation is similar to traditional link building in that it refers to the similarities between two web pages.  In the case of co-citation as opposed to link building, the process of co-citation requires that a third-party webpage mentions the first two web pages in a correlation to each other or simply that your site was mentioned in the same breath as an important keyword.  As an example, check out our our previous blog post on the keyword “Obamacare”.Co-citations [...]

Read more...

Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.Once again, it should be emphasized that SEO [...]

Read more...

Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example:Suppose you operate a travel site and you want to optimize a given page for the term “Las Vegas hotel”. Suppose that you also want to include an enticing marketing message such as “Book now and save 20%!”. The aforementioned [...]

Read more...

Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links.The concept of reciprocal linking defies Google’s original intention with the algorithm. Quality content should attract links. The exchange of links is nothing more than a mutual agreement to [...]

Read more...