SEO

May 15, 2014

Incorporating Co-Citation Strategies for Local SEO

What is SEO Co-Citation? Co-citation is similar to traditional link building in that it refers to the similarities between two web pages.  In the case of […]
April 17, 2014

Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. […]
April 17, 2014

Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while […]
April 17, 2014

Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal […]
January 27, 2014

Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely […]
January 21, 2014

The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking […]
January 17, 2014

Can Any Inbound Linking Hurt My Ranking?

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your […]
December 11, 2009

How Often Does Google Crawl?

The criteria by which Google crawls a site….. depends. I could not find the hard and fast rules, but page rank, the frequency of updating and refreshing content, the relevancy of content and other factors do play a decidedly crucial role. Some of the newer sites with static content seemed to get cached about every 12 or 13 days whereas some other sites seemed to be cached daily. However, the real shocking revelation is something else I learned.