Social Media

September 15, 2021
Engagement Ads vs Lead Generation Ads

Lead Generation Ads vs. Engagement Ads: Why Both Really Matter

Ninety-five percent of my team’s day is spent ideating and building lead generation campaigns for our clients.  From deliberating over ad messaging, conversion funnels, and landing […]
May 2, 2021
LinkedIn Pods

A LinkedIn Social Experiment Revealed 🧪To Pod or Not To Pod

At the time of writing I am 6 days into running a 7 day poll on my LinkedIn profile entitled To Pod or Not to Pod – […]
February 1, 2021
social media images

The Power of the Picture – How Images Drive Engagement

 “A picture is worth a thousand words” Marketing copy is a very powerful tool. Shareable, exigent and persuasive copywriting is a marketer’s best friend.  When all […]
June 3, 2019
Micro Influencer Marketing

The State of Micro Influencer Marketing In 2019

This article isn’t about AAri, the 18 year old Instagram fashion influencer who admitted last week that she failed to sell 36 t-shirts to her two […]
March 14, 2018
Facebook Tools

5 Official Facebook Tools That Will Make Your Life Easier

While all digital marketers like to gripe about this ever popular social network, Facebook Tools are effective and free that can make your campaign management and […]
February 1, 2018
Power of an Image In Your Ads

Never Underestimate The Power of an Image In Your Ads

Your ad is your image!  Yes, you should write engaging text, edit it, spell check it, test a long vs.  short text version, but when all […]
January 30, 2018
Facebook Bug

Facebook Conundrum

Digital ad platforms have exploded over the past few years, and if implemented correctly, can provide businesses of all sizes with ad-targeting opportunities which were unheard […]
January 21, 2018
LinkedIn Showcase Page

LinkedIn Showcase Pages

There are over 19 Million LinkedIn Company Pages.  You can make yours stand out with LinkedIn showcase pages. In July, LinkedIn announced the top 10 Company […]
May 25, 2015

LinkedIn for Business: Do I Really Need It?

The very short answer is yes, you do.  But truthfully the answer varies depending on what type of business you own, what you hope to accomplish […]