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March 28, 2023
Marketers are always searching for that elusive creative asset, that lead-generation magnet that will transform their digital lead-generation campaign from average to extraordinary. From amazing […]
Fran Jakubowicz March 28, 2023June 1, 2022
This blog has been co-authored by Barry Buckman and Fran Jakubowicz An interesting back story. In a recent LinkedIn post, I asked marketing colleagues the following: […]
Fran Jakubowicz June 1, 2022September 15, 2021
Ninety-five percent of my team’s day is spent ideating and building lead generation campaigns for our clients. From deliberating over ad messaging, conversion funnels, and landing […]
Fran Jakubowicz September 15, 2021May 2, 2021
At the time of writing I am 6 days into running a 7 day poll on my LinkedIn profile entitled To Pod or Not to Pod – […]
Fran Jakubowicz May 2, 2021February 1, 2021
“A picture is worth a thousand words” Marketing copy is a very powerful tool. Shareable, exigent and persuasive copywriting is a marketer’s best friend. When all […]
Fran Jakubowicz February 1, 2021June 3, 2019
This article isn’t about AAri, the 18 year old Instagram fashion influencer who admitted last week that she failed to sell 36 t-shirts to her two […]
Fran Jakubowicz June 3, 2019March 14, 2018
While all digital marketers like to gripe about this ever popular social network, Facebook Tools are effective and free that can make your campaign management and […]
Shoshi Shapiro March 14, 2018February 1, 2018
Your ad is your image! Yes, you should write engaging text, edit it, spell check it, test a long vs. short text version, but when all […]
Shoshi Shapiro February 1, 2018January 30, 2018
Digital ad platforms have exploded over the past few years, and if implemented correctly, can provide businesses of all sizes with ad-targeting opportunities which were unheard […]
Yehudis Hoschander January 30, 2018