Social Media

March 28, 2023

Influencer Generated Content (IGC): Fuel For Your Digital Lead Gen Engine

  Marketers are always searching for that elusive creative asset, that lead-generation magnet that will transform their digital lead-generation campaign from average to extraordinary. From amazing […]
June 1, 2022

SEO vs. PPC vs. SMM – Where Best To Invest Your Marketing Muscle

This blog has been co-authored by Barry Buckman and Fran Jakubowicz An interesting back story. In a recent LinkedIn post, I asked marketing colleagues the following:  […]
September 15, 2021

Lead Generation Ads vs. Engagement Ads: Why Both Really Matter

Ninety-five percent of my team’s day is spent ideating and building lead generation campaigns for our clients.  From deliberating over ad messaging, conversion funnels, and landing […]
May 2, 2021

A LinkedIn Social Experiment Revealed 🧪To Pod or Not To Pod

At the time of writing I am 6 days into running a 7 day poll on my LinkedIn profile entitled To Pod or Not to Pod – […]
February 1, 2021

The Power of the Picture – How Images Drive Engagement

 “A picture is worth a thousand words” Marketing copy is a very powerful tool. Shareable, exigent and persuasive copywriting is a marketer’s best friend.  When all […]
June 3, 2019

The State of Micro Influencer Marketing In 2019

This article isn’t about AAri, the 18 year old Instagram fashion influencer who admitted last week that she failed to sell 36 t-shirts to her two […]
March 14, 2018

5 Official Facebook Tools That Will Make Your Life Easier

While all digital marketers like to gripe about this ever popular social network, Facebook Tools are effective and free that can make your campaign management and […]
February 1, 2018

Never Underestimate The Power of an Image In Your Ads

Your ad is your image!  Yes, you should write engaging text, edit it, spell check it, test a long vs.  short text version, but when all […]
January 30, 2018

Facebook Conundrum

Digital ad platforms have exploded over the past few years, and if implemented correctly, can provide businesses of all sizes with ad-targeting opportunities which were unheard […]