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A LinkedIn Social Experiment Revealed 🧪To Pod or Not To Pod

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A LinkedIn Social Experiment Revealed 🧪To Pod or Not To Pod


By   Fran Jakubowicz LinkedIn Marketing
Social Media
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At the time of writing I am 6 days into running a 7 day poll on my LinkedIn profile entitled To Pod or Not to Pod – That is the Question.  In the poll, which I created using LinkedIn’s poll feature,  I ask individuals for their opinion on the use of LinkedIn...
The Power of the Picture – How Images Drive Engagement

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The Power of the Picture – How Images Drive Engagement


By   Fran Jakubowicz Digital Marketing
Images
Social Media
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 “A picture is worth a thousand words” Marketing copy is a very powerful tool. Shareable, exigent and persuasive copywriting is a marketer’s best friend.  When all is said and done however, it’s the allure of the image that is going to get users to stop and look....
The State of Micro Influencer Marketing In 2019

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The State of Micro Influencer Marketing In 2019


By   Fran Jakubowicz Social Media
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This article isn’t about AAri, the 18 year old Instagram fashion influencer who admitted last week that she failed to sell 36 t-shirts to her two million Instagram followers. This article is also not about the thousands of “macro-influencers” on Instagram who are...
5 Official Facebook Tools That Will Make Your Life Easier

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5 Official Facebook Tools That Will Make Your Life Easier


By   Shoshi Shapiro Facebook
Social Media
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While all digital marketers like to gripe about this ever popular social network, Facebook Tools are effective and free that can make your campaign management and execution so much easier.  Here are 5 of my favorites.   Creative Hub: Ever want to try a new type of...
Never Underestimate The Power of an Image In Your Ads

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Never Underestimate The Power of an Image In Your Ads


By   Shoshi Shapiro Articles
Digital Marketing
Social Media
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Your ad is your image!  Yes, you should write engaging text, edit it, spell check it, test a long vs.  short text version, but when all is said and done, your image is the single most compelling element to garner your target audience’s attention and get them to click...
Facebook Conundrum

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Facebook Conundrum


By   Yehudis Hoschander Articles
Digital Marketing
Facebook
Social Media
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Digital ad platforms have exploded over the past few years, and if implemented correctly, can provide businesses of all sizes with ad-targeting opportunities which were unheard of in the past. But as great as these platforms are, we sometimes encounter cases which...