Why Video Is The LifeBlood of Lead Generation – Video Marketing Statistics You Need To Know

No matter your vertical no matter if you’re B2B or B2C, if you require inbound leads for your organization (attracting and converting your target market into interested prospects and customers),  you need video.The reason is simple. Video converts. 87% of marketers use video content as a marketing tool in 2019 and for good reason.  2019 Video Marketing StatisticsVideo marketers get 66% more qualified leads per year.Viewers are 95% more likely to recall a call to action after watching a video [...]

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SEO Mistakes

5 Big SEO Mistakes Developers Make

As a ten year old digital marketing agency we’ve worked with developers at all levels – from big shot design and development teams in NYC to offshore dev teams – and for the most part it’s been a privilege to learn from and work with all of them.That said, there are some common SEO mistakes that developers make, that unwittingly impact our clients, so we’ve decided to call them out.Incorrect or Missing SEO ElementsAlthough there is less emphasis on [...]

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digital marketing agency

Checklist: Choose the Right Digital Marketing Agency For Your Business

A successful relationship with a digital marketing agency should last for years, act like an extension of your marketing team and help you achieve your online goals.  And not just website goals. Your digital marketing agency may be responsible for other digital channels including social, email, apps, display ads, Google ads, online PR, affiliate marketing – and the list continues to grow monthly.Before you begin the process of sourcing a digital media agency you first need to set online [...]

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Google Tag Manager is a Big, Fat, Free Present for Marketers – Here’s Why

Way back in December of 2012 Google gave Digital Marketers a big, fat, free present in the form of Google Tag Manager (GTM).Agencies rely on lots of third party tools to track marketing efforts, from Google Analytics to Facebook Pixels and beyond. If you’re code adverse like many marketers you rely on your developer to handle these requests which end up  bottle-necked by more urgent priorities the developer has on his or her plate.Enter Google Tag Manager.  Designed to [...]

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3 Tried and True Digital Lead Generation Magnets

Whether you’re looking to create a funnel of  qualified leads to provide your sales team or get mobile users to click-to-call, there a number of highly successful tools to cull from.Below are  a 3 high performers that we use daily, plus one of our favorite lead integration tools.Facebook Lead Generation adsMost people know Facebook as a social network.  We know it as perhaps the most robust,  innovative advertising platforms available.  This is particularly true when it comes to lead [...]

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Google’s Reminder About “Spammy Links”: Is an Update Imminent?

Link Spam Warning. Spammy Links will affect your SEO.Does  a Google Reminder About Link Spam Mean an Update is Imminent?Google just issued a  reminder about links in large-scale article campaigns  on it’s official Webmaster website.  The reminder was exactly that – a reminder.  There were no new bombshell revelations, just a re-hash of everything that we already know (or should know) about link spam or link schemes.Bottom line is that writing great, unique content that will add to user’s experience [...]

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An Irony-Filled Example Of How Google Really Is The Best Search Engine

As Bing, Yahoo and other search engines scratch and claw to dig into Google’s enormous market share, their biggest challenge is the need to get the general public to break the habit of automatically & unconsciously turning to Google any time they need to find something.But is it really just a habit? Or is Google really a better search engine than the others?The answer is – both. It is true that even if all search engines were on the [...]

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Ten Reasons You NEED Google Plus for Your Business

Internet Marketing and Google PlusAll Hail King Facebook!Facebook is king, right? If you’re anything like me, Facebook is your go-to for social networking. No character limits (thanks a lot, Twitter). No need to be serious (we’re looking at you, LinkedIn). You don’t even need to be a middle-aged woman who likes DIY crafts (we all know who that is). And it’s no surprise; Facebook does have a lot to offer, including a comfortable interface and tons of people on [...]

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The Future Of SEO

This is an interactive blog post. Feel free to play along.1) Google pretty much anything. Just make sure it’s a search phrase which is at least 3-4 words long, and that it is a relatively normal query (excluding, for example, “discounted sweaters for my pet fish”, and other such nonsense).Ever since Google’s Hummingbird update, photographers who take stock photos of hummingbirds have been striking it rich!2) Now, open up a new tab and perform that exact same search in [...]

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