COMPANY BACKGROUD

“In a world where the “early detection” of cancer is considered the best that medicine can do, we at CDx are routinely facilitating patient outcomes that are far more extraordinary.

That’s because our mission is to prevent cancer before it can even start.”

Traffic increase

%

Conversion rate

Cost per lead

Our efforts on behalf of CDx Diagnostics were critical in helping them launch WATS3D – a groundbreaking technology which helps gastroenterologists detect warning signs of esophageal cancer.

7% lead conversion rate is 3X the global average through SunHouse Marketing efforts

1064

new leads aquired

The Challenge

The gastroenterology field is extremely niche. This means that our target users are very specific and there very few of them as compared to many other markets. This translates into difficulty finding them using ad targeting, and since this is medtech, there is an additional challenge in convincing decision-makers to take the next step.

CDx Diagnostics turned to us to market WATS3D – a groundbreaking technology which helps gastroenterologists detect warning signs of esophageal cancer. Our challenge can be broken down into 3 parts.

Profiling our ideal lead and identifying them using Google & Bing targeting was the first part.

Next, we had to find the correct messaging that would pique the interest of qualified people in the field.

And finally, we would have to communicate in a way that would inspire enough trust for qualified leads to take the next step and fill out our lead form.

We would have to communicate in a way that would inspire enough trust for qualified leads to take the next step and fill out our lead form.

The Solution

Our efforts for CDx focuses on Google Ads & Bing Ads (now referred to as Microsoft Advertising).

We targeted users who searched for keywords such as “Barrett’s Esophagus”, “GERD”, and other conditions which could lead to esophageal cancer.

We brought users to a landing page from which they can download more information about WATS, in exchange for contact information. Examples can be seen on the following slide.

One of our highest converting Google ads and the landing page that converted at 7%

The digital marketing team at SunHouse Marketing are seasoned pros in the MedTech B2B space. They have been able to help us connect effectively with the medical community by driving, consistent and qualified leads to our sales team.

Their good instincts and breadth of knowledge resulted in a collaboration that yielded fresh and creative solutions for our campaigns. Furthermore, (and this is no small matter) they are a pleasure to work with.

 

Yoni Mozeson
Director of Marketing at CDx Diagnostics – CDx Diagnostics