If your organization has committed to investing in a healthcare marketing strategy this year you’re in good company. Healthcare marketing done right can be an incredibly lucrative venture for healthcare facilities. Consider this, In 2021, healthcare digital ad spending increased by 18%, reaching $11.25 billion. This represents 6.9% of all US ad spending and that figure is projected to increase in 2022.
Your prospective patients are online. Check out these statistics:
Yet for all the opportunity, millions in ad spend is wasted due to healthcare marketing fails that could easily be avoided with some advanced planning and due diligence. I share 7 of the biggest marketing mistakes here:
Learn more about how SunHouse Marketing’s award-winning healthcare marketing and lead generation services can you achieve your core revenue goals.
Fran Jakubowicz is the CEO of SunHouse Marketing, a full service digital marketing agency with a track record of excellence. A digital lead generation expert, Fran and her team have generated hundreds of thousands of leads and millions of dollars in sales for her clients. Fran invests in training and certifying her team across all digital marketing channels to ensure that her clients are benefiting from the freshest digital marketing strategies, Google best practices and tools available. Working across multiple verticals including health, pharmaceutical, finance, law, education, non-profit and eCommerce, Fran and her team have been helping organizations reach their digital goals since 2009. Fran grew up in communications. Early in her career, she worked in her family’s public relations firm, DCI (Dworkin Communications Inc). Since that time Fran has been involved in an impressive array of projects, assisting companies and non-profit organizations to attain their goals. In the days before the internet Fran practiced traditional marketing and PR. With this background, it was only natural for Fran to evolve her skills, and to become a very successful online marketer. In a rare combination, Fran blends over 20 years of experience with her love and passion for the latest and hottest technologies. This unique worldview allows Fran to assist companies to achieve their goals. Connect with Fran on LinkedIn.