If your organization has committed to investing in a healthcare marketing strategy this year you’re in good company. Healthcare marketing done right can be an incredibly lucrative venture for healthcare facilities. Consider this, In 2021, healthcare digital ad spending increased by 18%, reaching $11.25 billion. This represents 6.9% of all US ad spending and that figure is projected to increase in 2022.
Your prospective patients are online. Check out these statistics:
Yet for all the opportunity, millions in ad spend is wasted due to healthcare marketing fails that could easily be avoided with some advanced planning and due diligence. I share 7 of the biggest marketing mistakes here:
Learn more about how SunHouse Marketing’s award-winning healthcare marketing and lead generation services can you achieve your core revenue goals.