How to Shatter Industry Conversion Rate Benchmarks On Your Landing Pages (6 Tips)

How to Shatter Industry Conversion Rate Benchmarks On Your Landing Pages (6 Tips)

landing page conversion tips

In  competitive industry spaces like healthcare and legal marketing, surpassing the industry average conversion rate of 5.89%—as reported by HubSpot—is a notable achievement. Achieving a 10% conversion rate is often heralded as a benchmark of success. However, we’ve consistently shattered these expectations, reaching conversion rates around the 20% mark. How? Let’s dive into the strategies and tools that make this possible (without revealing all our trade secrets).

A Comprehensive Toolkit

Our success isn’t by chance. It’s the result of leveraging a robust arsenal of tools designed to optimize every facet of our digital marketing efforts. From Google Analytics 4 (GA4) for deep dive analytics, to Semrush and the Google Keyword Tool for precise keyword targeting, CallRail for call tracking, Unbounce for creating and testing landing pages, and Zapier for automating workflows, each tool plays a pivotal role in our strategy.

Precision in Keyword Targeting

Forget the generic “xx business near me”. Segment campaigns to mirror  service areas and products. It’s about hitting the bullseye, not just the dartboard.

The Right Match Types for the Right Audience

In digital marketing, attracting the right audience is as crucial as avoiding the wrong one. Using the wrong match types is a recipe for attracting the wrong crowd, even if your keywords are on target. Strategize  match types to ensure every ad hits its intended mark.

Strategic Campaign Segmentation

Adopting a one-size-fits-all approach to campaign management is a recipe for mediocrity. We segment our campaigns based on service areas, allowing us to create hyper-focused ads with clear and trackable ROI.

Customized Landing Pages: The Secret Sauce

Don’t send paid traffic to a one size fits all website. ROI triples when using targeted, message-matched landing pages. Make sure you check all the boxes:

✅ Traceability of leads from ad campaigns? Check.
✅ Enhanced conversions through strategic development? Double-check.
✅ A/B testing for optimized messaging and CTAs? Triple-check.

Solid Lead Tracking

Effective lead tracking is a strategy cornerstone. By consistently monitoring leads, you can optimize  ad spend, ensuring that every dollar is contributing to higher revenue, smarter targeting, and efficiently allocated budgets.


  • Fran Jakubowicz

    Fran Jakubowicz is the CEO of SunHouse Marketing, a full service digital marketing agency with a track record of excellence. A digital lead generation expert, Fran and her team have generated hundreds of thousands of leads and millions of dollars in sales for her clients. Fran invests in training and certifying her team across all digital marketing channels to ensure that her clients are benefiting from the freshest digital marketing strategies, Google best practices and tools available. Working across multiple verticals including health, pharmaceutical, finance, law, education, non-profit and eCommerce, Fran and her team have been helping organizations reach their digital goals since 2009. Fran grew up in communications. Early in her career, she worked in her family’s public relations firm, DCI (Dworkin Communications Inc). Since that time Fran has been involved in an impressive array of projects, assisting companies and non-profit organizations to attain their goals. In the days before the internet Fran practiced traditional marketing and PR. With this background, it was only natural for Fran to evolve her skills, and to become a very successful online marketer. In a rare combination, Fran blends over 20 years of experience with her love and passion for the latest and hottest technologies. This unique worldview allows Fran to assist companies to achieve their goals. Connect with Fran on LinkedIn.

Contact SunHouse For Your Free Strategy Session

Rooted in a deep understanding of your market and backed by 15 years of experience and a commitment to results, our strategies are designed not just to attract leads but to convert them into clients, ensuring a high return on investment for your organization.