Co-citation is similar to traditional link building in that it refers to the similarities between two web pages. In the case of co-citation as opposed to link building, the process of co-citation requires that a third-party webpage mentions the first two web pages in a correlation to each other or simply that your site was mentioned in the same breath as an important keyword. As an example, check out our our previous blog post on the keyword “Obamacare”.
Co-citations has become a primary factor that Google uses to determine which order to rank businesses in the local search engine results. In other words, a business that is mentioned repeatedly and by other quality, relevant websites deserves a higher ranking than a business that is not mentioned (think consumers and reviews).
Top 21 Local Search Citation Opportunities
Quick local Citation tips