With 80 million members of the largest generation in U.S. history who have a spending power of $200 billion annually by 2017, the Millennials are a target audience you can’t afford to ignore. Millennials expect a fast response from customer service, access to brands anytime, anywhere and they prefer to communicate via text. For businesses this means that you must have live chat.
Shoshi Shapiro is the gal you want to know if you are looking to broaden your LinkedIn social media tactics! A born, bred and educated New Yorker with a Master’s Degree in Communications, she is dedicated to using the latest and greatest digital marketing techniques to bring the best traffic and conversion rates to her clients through Facebook, LinkedIn, Google+, Pinterest and other social media avenues. Her expertise in these areas brings results that only she can achieve. These only compliment her well rounded skill base in Social Media marketing and Adwords advertising. Shoshi uses all of the above to create highly successful and cost effective Lead Generation campaigns for B2B projects. Around here, Shoshi is known as the “Voice of Reason”. She humbly offers her words of wisdom, which in hindsight, always prove to be insightful and right on the money. By applying her wisdom, creativity and dedication to marketing projects, she implements innovative strategies that are uniquely advantageous to our clients. When she pulls herself away from social media strategy, blog management and SEO dabbling, you can find her enjoying her kids, cooking, baking and walking in the great outdoors. In fact, not only does she enjoy baking, we at the office often enjoy it as well! (If you are ever in position to try one one of her cakes, request the Double Chocolate Chip Peanut Butter Cake. If you have a marketing challenge, or specifically a challenge using LinkedIn for Lead Generation, try getting Shoshi on the case. If after hearing her advice, you don’t agree that she is the Voice of Reason, we’ll eat her cake!