LinkedIn reportedly has over 575 million members worldwide and is the top social media channel for business networking and sales prospecting. Virtually all Fortune 500 execs are on LinkedIn and over 74% of them are signing in to their accounts daily.
This type of engagement helps to explain why LinkedIn generates more leads than Instagram, Facebook or Twitter, driving the highest B2B conversion rates of any other social network. What’s more, LinkedIn has developed a Social Selling Index (SSI) as a performance metric. According to LinkedIn, social selling:
Despite this overwhelming data, many sales professionals are failing in meeting even a base line when creating or updating their profiles. Below are 5 best practices to ensure your LinkedIn profile is optimized for selling success:
Create a vanity URL: Customizing your public profile URL makes you easier to find and it boosts credibility (users will think you’re detail oriented, technically savvy, a person to take seriously) Customize your URL here: www.linkedin.com/yourname.