Every social media marketer and business owner who has been using Facebook for more than a year or two understands the frustration that I am referring to when I say that it is extremely disheartening to take a look at the number of impressions that a post that you thought was really great (and 2 years ago would have gotten fabulous organic reach) and see this:
At one point, in an attempt to relieve some of my frustration, I tried to research what types of things I should be posting to maximize my organic reach. I found TONS of blog posts and articles telling me what the ideal time to post is and a few telling me some content ideas. I think that these bloggers and writers are missing the boat.
While it is certainly worth taking the few seconds to go to Facebook insights and find out the times that your users are online and attempt to schedule your updates for optimum times, in reality my experience has been that the content and form of your post are way more important in determining how many impressions your post will get. In other words, if you are not following the tips below and you post one post at an optimum time and another similar post at a less optimum time, you will get a comparable number of impressions. Try it and see.
As far as content goes, no one is a bigger believer in content than me (see #1 below) but no blogger is going to be able to tell me what kind of content to post. I need to know my product and my target audience and develop my content around them in order to engage them.
In Facebook’s bid to generate more income and to get us to increase our advertising budgets, there is no doubt that organic reach is down and nothing that you do (other than shelling out money) will get you the types of results that you got two years ago but as marketers we need to make an effort to do everything we can to get our clients and business the most free exposure that we can.
So what can be done to increase your organic reach?
Here are my tips.
So do what you can to maximize your organic reach. Let me know how it goes.