Every social media marketer and business owner who has been using Facebook for more than a year or two understands the frustration that I am referring to when I say that it is extremely disheartening to take a look at the number of impressions that a post that you thought was really great (and 2 years ago would have gotten fabulous organic reach) and see this:
At one point, in an attempt to relieve some of my frustration, I tried to research what types of things I should be posting to maximize my organic reach. I found TONS of blog posts and articles telling me what the ideal time to post is and a few telling me some content ideas. I think that these bloggers and writers are missing the boat.
While it is certainly worth taking the few seconds to go to Facebook insights and find out the times that your users are online and attempt to schedule your updates for optimum times, in reality my experience has been that the content and form of your post are way more important in determining how many impressions your post will get. In other words, if you are not following the tips below and you post one post at an optimum time and another similar post at a less optimum time, you will get a comparable number of impressions. Try it and see.
As far as content goes, no one is a bigger believer in content than me (see #1 below) but no blogger is going to be able to tell me what kind of content to post. I need to know my product and my target audience and develop my content around them in order to engage them.
In Facebook’s bid to generate more income and to get us to increase our advertising budgets, there is no doubt that organic reach is down and nothing that you do (other than shelling out money) will get you the types of results that you got two years ago but as marketers we need to make an effort to do everything we can to get our clients and business the most free exposure that we can.
So what can be done to increase your organic reach?
Here are my tips.
So do what you can to maximize your organic reach. Let me know how it goes.
Shoshi Shapiro is the gal you want to know if you are looking to broaden your LinkedIn social media tactics! A born, bred and educated New Yorker with a Master’s Degree in Communications, she is dedicated to using the latest and greatest digital marketing techniques to bring the best traffic and conversion rates to her clients through Facebook, LinkedIn, Google+, Pinterest and other social media avenues. Her expertise in these areas brings results that only she can achieve. These only compliment her well rounded skill base in Social Media marketing and Adwords advertising. Shoshi uses all of the above to create highly successful and cost effective Lead Generation campaigns for B2B projects. Around here, Shoshi is known as the “Voice of Reason”. She humbly offers her words of wisdom, which in hindsight, always prove to be insightful and right on the money. By applying her wisdom, creativity and dedication to marketing projects, she implements innovative strategies that are uniquely advantageous to our clients. When she pulls herself away from social media strategy, blog management and SEO dabbling, you can find her enjoying her kids, cooking, baking and walking in the great outdoors. In fact, not only does she enjoy baking, we at the office often enjoy it as well! (If you are ever in position to try one one of her cakes, request the Double Chocolate Chip Peanut Butter Cake. If you have a marketing challenge, or specifically a challenge using LinkedIn for Lead Generation, try getting Shoshi on the case. If after hearing her advice, you don’t agree that she is the Voice of Reason, we’ll eat her cake!