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COMPANY BACKGROUD
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Gemalto is an international digital security company providing software applications, secure personal devices such as smart cards and tokens, and managed services. It is the world’s largest manufacturer of SIM cards. The company was founded in June 2006 when two companies, Axalto and Gemplus International, merged.
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Traffic increased
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New lead acquisition increased
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total new leads since 2014
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Over the course of our 2-year relationship with SunHouse Marketing, they have continually identified new, innovative ways to reach our target market via a variety of strategies & platforms.
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$10M
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Our Process
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Gemalto needed help generating leads for their enterprise identity & access management solution.
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We tested a large number of ad platforms, including:
Search ads on Google & Bing
Google display ads
Facebook
LinkedIn
Twitter
Quora.
Additionally, we promoted & tested a number of offers & downloadable assets, each of which required its own message-matched ad & landing page.
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The image on the above shows an example of an ad. The image below shows the top portion of the landing page. This message matching results in increased conversion rates.
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Here is another example of a messaged matched landing page and ad pairing we did for Gemalto.
While the previous landing page focused on Access Management, this one was prepared to target leads interested in Cloud SSO.
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The Results
(Campaigns are ongoing)
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New leads
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direct requests for a free trial
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Live demo signups
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Over the course of our 2-year relationship with SunHouse Marketing, they have continually identified new, innovative ways to reach our target market via a variety of strategies & platforms. They consistently bring fresh, creative, innovative ideas to the table, and execute their strategies in an expert manner – resulting in a campaign which has generated over 800 leads for our Identity & Access Management solution. If your SaaS company needs leads, I highly recommend SunHouse Marketing!
Danna Bethlehem Coronnel
Director, Product Marketing Authentication at SafeNet – Gemalto
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