What insights can we glean about SEO from examining Search Engine Results Pages (SERPs) tailored to Israel-related queries? Israel stands unique in many aspects compared to other countries. Intriguingly, this uniqueness extends to its SERPs, revealing noticeable differences.
For the purpose of this exercise, you are going to need to scroll through all the screen captures below, to see the various examples for comparative purposes.
It’s important to clarify that this analysis steers clear of political or antisemitic connotations. Our focus here is purely on the intriguing workings of the search algorithm and how it shapes results for users in the context of Israel.
This screenshot displays the search results for the query “websites about Israel”. The search was conducted in incognito mode, using a VPN to set my location as Atlanta, GA, USA, with English settings in Chrome.
Observations in the results:
Note in the results:
Note – 9 out 10 SERPs are about news. 1 is a government site about services. Not one of the results is about travel, culture or leisure, or any other informative material.
Now, let’s replicate this process with a query focused on Italy. I searched “websites about Italy” from Atlanta GA, in US English, in Chrome. Here are the results.
Observations in the Results:
I searched for “websites about Canada” from Atlanta GA, in US English, in Chrome. Here are the results.
I repeated this exercise with searches for Japan and Australia and received similar results. These SEO results are somewhat surprising but I explain it by rationalizing that these all calm and stable countries.
I decided to test some of Israel’s neighbors such as Egypt and Jordan. And the results here too are the same. In the case of Egypt there was a trend to show Ancient Egypt related SERPs, but still the results were informational and not news related.
For my next experiment, I searched websites about China. In this scenario, the SERPs were mostly informational, with a slight increase in government-related sites, both from China and the US State Department.
After these series of tests, I decided not to examine more countries. The data collected thus far was sufficient to draw a significant conclusion: In the realm of SEO, Israel is treated distinctly compared to most other countries.
The 2 main observations are:
Sol provides consulting services in the areas of business and project management specifically related to digital marketing, lead generation and eCommerce. Co-founder of SunHouse Marketing (formerly eCommerce Innovators), a digital marketing consulting company that provides the full range of the most current and up to date digital marketing services and techniques: Strategic Planning, Business Development, Project Management, Search Engine Optimization (SEO), and our area of specialty - Lead Generation. In the Telecom industry from 1999 – 2009, with a focus on Business Consulting/Business Process Analysis. In this role I collaborated with teams across large Tier 1 corporations, and the corresponding teams within our company, to create integrated, cross functionality synergies. Background in Mediation and Conflict Resolution, providing a tremendous positive impact on all interactions, and ensuring that business dealings are not only pleasant but more efficient and cost effective. My passion is business process analysis. Tell me about your current business, and I will uncover new ways for it to be more efficient and more profitable.