Built on proven digital marketing strategies, our approach is tailored to meet the demands of your business sector.
With a team of seasoned experts, we excel in identifying and engaging high-intent prospects, transforming them into qualified leads that align perfectly with your organizational needs. Our strategy goes beyond merely attracting leads; it’s about fueling your core revenue goals with a consistent influx of potential business opportunities.
B2B Digital Lead Generation Strategies Include:
✓ Comprehensive Market Analysis: Utilizing advanced analytics to understand your target market.
✓ B2B Content Strategy: Crafting engaging, relevant content tailored to your business audience.
✓ Search Engine Optimization: Ensuring your content ranks high on search engines to attract quality leads.
✓ Analytics and Reporting: Regular reports to track content performance and optimize strategies.
✓ Automated Email Sequences: Setting up automated email campaigns to nurture leads through the sales funnel.
✓ Platform-Specific Strategies: Tailored strategies for LinkedIn, Twitter, and other relevant B2B platforms.
✓ Engagement and Community Building: Creating content that fosters engagement and builds a community around your brand.
✓ Targeted Ad Campaigns: Running PPC campaigns on platforms like Google AdWords and LinkedIn.
✓ Conversion Optimization: A/B testing and continuous optimization for higher conversion rates.
✓ Webinar Planning and Promotion: Organizing and promoting webinars that attract and engage your target audience.
✓ Lead Capture Strategies: Implementing strategies to capture leads during and after the event.
✓ System Integration: Seamlessly integrating lead generation efforts with your CRM system.
✓ Lead Nurturing Automation: Automating follow-up processes to keep leads engaged.
Author
Fran Jakubowicz is the CEO of SunHouse Marketing, a full service digital marketing agency with a track record of excellence. A digital lead generation expert, Fran and her team have generated hundreds of thousands of leads and millions of dollars in sales for her clients. Fran invests in training and certifying her team across all digital marketing channels to ensure that her clients are benefiting from the freshest digital marketing strategies, Google best practices and tools available. Working across multiple verticals including health, pharmaceutical, finance, law, education, non-profit and eCommerce, Fran and her team have been helping organizations reach their digital goals since 2009. Fran grew up in communications. Early in her career, she worked in her family’s public relations firm, DCI (Dworkin Communications Inc). Since that time Fran has been involved in an impressive array of projects, assisting companies and non-profit organizations to attain their goals. In the days before the internet Fran practiced traditional marketing and PR. With this background, it was only natural for Fran to evolve her skills, and to become a very successful online marketer. In a rare combination, Fran blends over 20 years of experience with her love and passion for the latest and hottest technologies. This unique worldview allows Fran to assist companies to achieve their goals. Connect with Fran on LinkedIn.