Conversion Rate Optimization

Conversion Rate Optimization Eliminates The Guessing Game.

Conversion Rate Optimization (CRO) refers to the practice of adjusting a website’s structure and messaging in a manner that will lead to a maximum level of conversions (leads). CRO is the systematic process of increasing the percentage of website visitors who take a desired action — making a purchase, completing an online form, watching a video, clicking to call or downloading a white paper. The CRO process involves learning how users move through and interact with your site elements, what actions they take, and what hurdles are blocking them from completing a defined goal.

SunHouse Marketing has Generated Thousands of Leads and Millions in Sales For Our Clients

SunHouse Marketing is certified in CRO by Peep Laja of

Peep Laja has been recognized as the world’s #1 CRO expert, and recently gave a course which was open to a limited number of agencies & marketers. We are proud to say that eCommerce Innovators is one of a small number of agencies which completed certification.

Our CRO activities include on-site surveys, usability testing, A/B Testing, landing page testing, heat maps, session recordings, conversion analysis, segmentation, personalization, satisfaction surveys and beyond.


  • Fran Jakubowicz

    Fran Jakubowicz is the CEO of SunHouse Marketing, a full service digital marketing agency with a track record of excellence. A digital lead generation expert, Fran and her team have generated hundreds of thousands of leads and millions of dollars in sales for her clients. Fran invests in training and certifying her team across all digital marketing channels to ensure that her clients are benefiting from the freshest digital marketing strategies, Google best practices and tools available. Working across multiple verticals including health, pharmaceutical, finance, law, education, non-profit and eCommerce, Fran and her team have been helping organizations reach their digital goals since 2009. Fran grew up in communications. Early in her career, she worked in her family’s public relations firm, DCI (Dworkin Communications Inc). Since that time Fran has been involved in an impressive array of projects, assisting companies and non-profit organizations to attain their goals. In the days before the internet Fran practiced traditional marketing and PR. With this background, it was only natural for Fran to evolve her skills, and to become a very successful online marketer. In a rare combination, Fran blends over 20 years of experience with her love and passion for the latest and hottest technologies. This unique worldview allows Fran to assist companies to achieve their goals. Connect with Fran on LinkedIn.