Conversion Rate Optimization Eliminates The Guessing Game.
Conversion Rate Optimization (CRO) refers to the practice of adjusting a website’s structure and messaging in a manner that will lead to a maximum level of conversions (leads). CRO is the systematic process of increasing the percentage of website visitors who take a desired action — making a purchase, completing an online form, watching a video, clicking to call or downloading a white paper. The CRO process involves learning how users move through and interact with your site elements, what actions they take, and what hurdles are blocking them from completing a defined goal.
SunHouse Marketing is certified in CRO by Peep Laja of ConversionXL.com.
Peep Laja has been recognized as the world’s #1 CRO expert, and recently gave a course which was open to a limited number of agencies & marketers. We are proud to say that eCommerce Innovators is one of a small number of agencies which completed certification.
Our CRO activities include on-site surveys, usability testing, A/B Testing, landing page testing, heat maps, session recordings, conversion analysis, segmentation, personalization, satisfaction surveys and beyond.