Speed to Lead: How Quickly Should You Be Responding to Inbound Leads?
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What’s The Best Lead Response Time? Think Speed to Lead
Speed to lead is the amount of time it takes to respond to an inbound lead once it’s been generated. Consider these statistics from Lean Data:
- You are 7x more likely to qualify a lead when reaching out within an hour as opposed to just one hour later.
- You are 100 times more likely to connect with a prospect when you make initial contact within five minutes as compared to if just one hour has elapsed.
- You are 21 times more likely to convert a lead into an opportunity when responding in five minutes or less as opposed to having just one hour elapse.
Video Credit: Solo2CEO Podcast
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Fran Jakubowicz
Fran Jakubowicz is the CEO of SunHouse Marketing, a full service digital marketing agency with a track record of excellence. A digital lead generation expert, Fran and her team have generated hundreds of thousands of leads and millions of dollars in sales for her clients. Fran invests in training and certifying her team across all digital marketing channels to ensure that her clients are benefiting from the freshest digital marketing strategies, Google best practices and tools available. Working across multiple verticals including health, pharmaceutical, finance, law, education, non-profit and eCommerce, Fran and her team have been helping organizations reach their digital goals since 2009.
Fran grew up in communications. Early in her career, she worked in her family’s public relations firm, DCI (Dworkin Communications Inc). Since that time Fran has been involved in an impressive array of projects, assisting companies and non-profit organizations to attain their goals. In the days before the internet Fran practiced traditional marketing and PR. With this background, it was only natural for Fran to evolve her skills, and to become a very successful online marketer. In a rare combination, Fran blends over 20 years of experience with her love and passion for the latest and hottest technologies. This unique worldview allows Fran to assist companies to achieve their goals.
Connect with Fran on LinkedIn.
