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Google now discounts all reciprocal links


By   Fran Jakubowicz Advanced SEO Techniques
Business advice
SEO
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For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the...

21

The Importance of Anchor Text in Back-links


By   Fran Jakubowicz Advanced SEO Techniques
Digital Marketing
SEO
0  comments
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the...