“A picture is worth a thousand words”
Marketing copy is a very powerful tool. Shareable, exigent and persuasive copywriting is a marketer’s best friend. When all is said and done however, it’s the allure of the image that is going to get users to stop and look.
According to the U.S. Library of Medicine: at least 65% of the population are visual learners. Therefore, it’s critical to reach them in a method that they connect to. Even for those who are not visual learners, an image is the first and most powerful aspect to catch user attention. If you want people to stop scrolling and to check out your post or ad, the image needs to compel:
The elements that comprise a winning image are manifold but ultimately the goal is to take your visitors beyond the ordinary by inspiring emotion and connection with your brand. Dale Carnegie wrote:
“When dealing with people, remember you are not dealing with creatures of logic, but with creatures of emotion. (this is important to utilize when choosing an image because) “many people buy for emotional reasons”.
Here are a few best practice tips to consider:
Visual content allows viewers to consume content more easily, processing information in chunks. Simply stated it makes it easier for users to comprehend your post or ad message than with text based information alone. What’s more interesting is how imagery helps people to retain information longer. Without an image users begin forgetting about text only ads and posts just 3 days after a given piece of information is shared., with only 10% recalling the brand or message. However with a relevant image connected to the very same information users will have 65% post recall.