“A picture is worth a thousand words”
Marketing copy is a very powerful tool. Shareable, exigent and persuasive copywriting is a marketer’s best friend. When all is said and done however, it’s the allure of the image that is going to get users to stop and look.
According to the U.S. Library of Medicine: at least 65% of the population are visual learners. Therefore, it’s critical to reach them in a method that they connect to. Even for those who are not visual learners, an image is the first and most powerful aspect to catch user attention. If you want people to stop scrolling and to check out your post or ad, the image needs to compel:
The elements that comprise a winning image are manifold but ultimately the goal is to take your visitors beyond the ordinary by inspiring emotion and connection with your brand. Dale Carnegie wrote:
“When dealing with people, remember you are not dealing with creatures of logic, but with creatures of emotion. (this is important to utilize when choosing an image because) “many people buy for emotional reasons”.
Here are a few best practice tips to consider:
Visual content allows viewers to consume content more easily, processing information in chunks. Simply stated it makes it easier for users to comprehend your post or ad message than with text based information alone. What’s more interesting is how imagery helps people to retain information longer. Without an image users begin forgetting about text only ads and posts just 3 days after a given piece of information is shared., with only 10% recalling the brand or message. However with a relevant image connected to the very same information users will have 65% post recall.
Fran Jakubowicz is the CEO of SunHouse Marketing, a full service digital marketing agency with a track record of excellence. A digital lead generation expert, Fran and her team have generated hundreds of thousands of leads and millions of dollars in sales for her clients. Fran invests in training and certifying her team across all digital marketing channels to ensure that her clients are benefiting from the freshest digital marketing strategies, Google best practices and tools available. Working across multiple verticals including health, pharmaceutical, finance, law, education, non-profit and eCommerce, Fran and her team have been helping organizations reach their digital goals since 2009. Fran grew up in communications. Early in her career, she worked in her family’s public relations firm, DCI (Dworkin Communications Inc). Since that time Fran has been involved in an impressive array of projects, assisting companies and non-profit organizations to attain their goals. In the days before the internet Fran practiced traditional marketing and PR. With this background, it was only natural for Fran to evolve her skills, and to become a very successful online marketer. In a rare combination, Fran blends over 20 years of experience with her love and passion for the latest and hottest technologies. This unique worldview allows Fran to assist companies to achieve their goals. Connect with Fran on LinkedIn.