Whether you’re looking to create a digital lead generation funnel to provide your sales team or get mobile users to click-to-call, there a number of highly successful tools to cull from.
Below are a 3 high performers that we use daily, plus one of our favorite lead integration tools.
Facebook Lead Generation ads
Most people know Facebook as a social network. We know it as perhaps the most robust, innovative advertising platforms available. This is particularly true when it comes to lead generation.
About two years ago Facebook rolled out lead generation ads that make it extremely easy for users to fill out a lead form. When users click on this ad type’s CTA button a customizable form opens directly in Facebook, pre-filling their name, email address and phone number. The ad also enables you to collect leads without users having to leave Facebook itself. Did I mention that CPA (cost per acquisition) is extremely reasonable?
Tip: Take advantage of the Facebook Pixel so that you can remarket to your website visitors, video viewers and create lookalike audiences.
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Go High Level
Go High Level is highly regarded for lead generation due to its comprehensive suite of marketing tools designed to streamline and enhance the lead generation process. Its features encompass email marketing with an easy-to-use email builder, 2-way SMS marketing with AI messaging, workflow automation, and unlimited customizable sales funnels. Additionally, it offers a website builder, tools for polls, surveys, forms, appointment scheduling, online course hosting, and reputation management. Its robust analytics and reporting tools provide insights for optimizing marketing efforts. GoHighLevel also supports social media planning, white label agency fulfillment, various integrations, and provides comprehensive customer support, including 24/7 assistance and an active Facebook community, all contributing to its effectiveness in enhancing marketing and lead generation strategies.
Unbounce
Marketers and creatives love Unbounce because you don’t need to be a developer to use this landing page builder (think drag and drop). Users can easily create, launch and test high-converting landing pages and website overlays. The tool is also 100% mobile responsive and allows you to toggle back and forth between desktop and mobile versions of your landing page. Unbounce brags that it’s helped to generate more than 265 million leads for its users.
Tip: Unbounce has a great DTX (Dynamic Text Replacement) feature which allows you to swaps out select keywords to match what your prospects are searching. A great conversion booster for Adwords campaigns.
Zapier
(Not a lead gen tool but a great lead integration app)
Describing itself as a web automation app, Zapier allows you to build “Zaps” which can automate parts of your business or life. “A Zap is a blueprint for a task you want to do over and over. In words, a Zap looks like this: “When I get a new thing in A, do this other thing in B.” The first part is the Trigger and the second part is the Action”.
While Zapier has multiple uses, we love it as a means of integrating Facebook Lead Ads by getting new lead ads by email directly to your client’s sales team. Zapier will alert you to any new submissions so you don’t have to worry about looking yourself. Once set up, Zapier will send you an email with all the information submitted by each new lead on Facebook.
Tip: In your Zap template description clearly Label to include audience you are targeting. When the sales team references the lead they will have more information about the intent of the user.
Looking for a full service digital marketing company to help you run your next lead generation campaign? SunHouse Marketing has generated thousands of leads and millions of dollars in revenue for our clients.
