3 Tried and True Digital Lead Generation MagnetsFran Jakubowicz
Whether you’re looking to create a funnel of qualified leads to provide your sales team or get mobile users to click-to-call, there a number of highly successful tools to cull from.
Below are a 3 high performers that we use daily, plus one of our favorite lead integration tools.
Facebook Lead Generation ads
Most people know Facebook as a social network. We know it as perhaps the most robust, innovative advertising platforms available. This is particularly true when it comes to lead generation.
About two years ago Facebook rolled out lead generation ads that make it extremely easy for users to fill out a lead form. When users click on this ad type’s CTA button a customizable form opens directly in Facebook, pre-filling their name, email address and phone number. The ad also enables you to collect leads without users having to leave Facebook itself. Did I mention that CPA (cost per acquisition) is extremely reasonable?
Tip: Take advantage of the Facebook Pixel so that you can remarket to your website visitors, video viewers and create lookalike audiences.
A “lead capture automation tool” might normally be a fancy way to describe a pop-up tool, but in the case of 40 Nuggets we’ll allow for their ambitious verbiage because of its high rate of on-site conversion, great tracking and analytics. Another reason they stand out among their competitors is their intelligent targeting capabilities which allows users to target and retarget visitors and honestly – their terrific, hands-on customer service.
Tip: While you can optimize your pop-up to appear on exit or other custom timing options, 40 Nuggets has an intelligent algorithm that knows when a customer is likely to convert. This option usually yields better results than any other option we’ve tested.
Marketers and creatives love Unbounce because you don’t need to be a developer to use this landing page builder (think drag and drop). Users can easily create, launch and test high-converting landing pages and website overlays. The tool is also 100% mobile responsive and allows you to toggle back and forth between desktop and mobile versions of your landing page. Unbounce brags that it’s helped to generate more than 265 million leads for its users.
Tip: Unbounce has a great DTX (Dynamic Text Replacement) feature which allows you to swaps out select keywords to match what your prospects are searching. A great conversion booster for Adwords campaigns.
(Not a lead gen tool but a great lead integration app)
Describing itself as a web automation app, Zapier allows you to build “Zaps” which can automate parts of your business or life. “A Zap is a blueprint for a task you want to do over and over. In words, a Zap looks like this: “When I get a new thing in A, do this other thing in B.” The first part is the Trigger and the second part is the Action”.
While Zapier has multiple uses, we love it as a means of integrating Facebook Lead Ads by getting new lead ads by email directly to your client’s sales team. Zapier will alert you to any new submissions so you don’t have to worry about looking yourself. Once set up, Zapier will send you an email with all the information submitted by each new lead on Facebook.
Tip: In your Zap template description clearly Label to include audience you are targeting. When the sales team references the lead they will have more information about the intent of the user.
Looking for a full service digital marketing company to help you run your next lead generation campaign? SunHouse Marketing has generated thousands of leads and millions of dollars in revenue for our clients.
SunHouse Marketing has Generated Thousands of Leads and Millions in Sales For Our Clients